👉 👉 👉 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗻𝗲𝘄 𝘁𝗼𝗼𝗹𝘀 𝘁𝗼 "𝗰𝗼𝗺𝗯𝗮𝘁 𝗰𝗹𝗶𝗺𝗮𝘁𝗲 𝗺𝗶𝘀𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻"

The world's largest social network, 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 , has announced plans to increase its elevation of "authoritative climate information" and expand its "fact checking" of content that it deems to be climate misinformation.

Facebook will expand its fact-checking tools by increasing the availability of its "𝗖𝗹𝗶𝗺𝗮𝘁𝗲 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗖𝗲𝗻𝘁𝗲𝗿" (a page that contains "factual resources from the world’s leading climate organizations and actionable steps people can take in their everyday lives to combat climate change" to 165 countries and expanding its "𝗖𝗹𝗶𝗺𝗮𝘁𝗲 𝗜𝗻𝗳𝗼𝗿𝗺 𝗟𝗮𝗯𝗲𝗹𝘀" (labels that are added to Facebook posts and link to posts from the Climate Science Center).

The tech giant has also launched a "𝗖𝗹𝗶𝗺𝗮𝘁𝗲 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗟𝗶𝘁𝗲𝗿𝗮𝗰𝘆 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲" that will "pre-bunk climate misinformation" by running ads that "feature five of the most common techniques used to misrepresent climate change."

To boost "authoritative" climate information, Facebook is testing a new "𝗖𝗹𝗶𝗺𝗮𝘁𝗲 𝗣𝗹𝗲𝗱𝗴𝗲𝘀" feature in Groups and has committed to amplifying the voices of "trusted organizations in the climate space."

This new Climate Pledges feature was developed with inputs from the 𝗨𝗻𝗶𝘁𝗲𝗱 𝗡𝗮𝘁𝗶𝗼𝗻𝘀 (𝗨𝗡) and contains what it calls "expert-backed climate solutions" that "spark conversation" within Groups and "help people understand the most impactful actions they can take."

Facebook is also working closely with several climate change groups such as Monash Climate Change Communication Research Hub, 𝗖𝗮𝗺𝗯𝗿𝗶𝗱𝗴𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗠𝗮𝗸𝗶𝗻𝗴 𝗟𝗮𝗯𝗼𝗿𝗮𝘁𝗼𝗿𝘆 , and Yale Program on Climate Change Communication.

𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝘄𝗶𝗹𝗹 𝗯𝗼𝗼𝘀𝘁 𝘁𝗵𝗲𝘀𝗲 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 by "providing ad credits, insights and support to help them share reliable information about climate change, and inform users about common techniques used to spread myths about climate science."

Facebook's announcement of these changes follows it and other tech giants facing mounting pressure to 𝗰𝗲𝗻𝘀𝗼𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝘁𝗵𝗲 𝗺𝗮𝗶𝗻𝘀𝘁𝗿𝗲𝗮𝗺 𝗰𝗹𝗶𝗺𝗮𝘁𝗲 𝗰𝗵𝗮𝗻𝗴𝗲 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 as climate groups, science groups, and even tech employees demand more censorship.

Not only has there been an increased push for Big Tech platforms to censor climate content that deviates from the mainstream narrative but 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝘁𝗶𝗮𝗹 𝗴𝗿𝗼𝘂𝗽𝘀, 𝗯𝗮𝗻𝗸𝘀, 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 are also pushing for increased tracking and surveillance of individual carbon usage as a proposed strategy for combating climate change.

Make no mistake. This is about 𝗽𝗼𝘄𝗲𝗿 𝗮𝗻𝗱 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 - not the health of the planet.

🙏 𝗣𝗹𝗲𝗮𝘀𝗲 𝗦𝗵𝗮𝗿𝗲 🙏

𝗦𝗼𝘂𝗿𝗰𝗲𝘀:

A) https://about.fb.com/news/2022..../11/metas-progress-o

B ) https://sustainability.fb.com/....blog/2022/11/04/our-

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