In cannabis, for example, it works for cottage producers and dispensaries alike. Shreeve, a cannabis grower in Seattle, ran a campaign to let customers know that they can buy their products online. While some social media platforms are not allowing marijuana ads, others allow them. Cannabis companies can use social media to promote their business, but they cannot intentionally try to entice people to purchase their products.
Some platforms also connect cannabis brands to premium content publishers. Cannabis brands can use Traffic Roots to target the right audiences.
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