๐Ÿ‘‰ ๐Ÿ‘‰ ๐Ÿ‘‰ ๐—™๐—ฎ๐—ฐ๐—ฒ๐—ฏ๐—ผ๐—ผ๐—ธ ๐—น๐—ฎ๐˜‚๐—ป๐—ฐ๐—ต๐—ฒ๐˜€ ๐—ป๐—ฒ๐˜„ ๐˜๐—ผ๐—ผ๐—น๐˜€ ๐˜๐—ผ "๐—ฐ๐—ผ๐—บ๐—ฏ๐—ฎ๐˜ ๐—ฐ๐—น๐—ถ๐—บ๐—ฎ๐˜๐—ฒ ๐—บ๐—ถ๐˜€๐—ถ๐—ป๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป"

The world's largest social network, ๐—™๐—ฎ๐—ฐ๐—ฒ๐—ฏ๐—ผ๐—ผ๐—ธ , has announced plans to increase its elevation of "authoritative climate information" and expand its "fact checking" of content that it deems to be climate misinformation.

Facebook will expand its fact-checking tools by increasing the availability of its "๐—–๐—น๐—ถ๐—บ๐—ฎ๐˜๐—ฒ ๐—ฆ๐—ฐ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ" (a page that contains "factual resources from the worldโ€™s leading climate organizations and actionable steps people can take in their everyday lives to combat climate change" to 165 countries and expanding its "๐—–๐—น๐—ถ๐—บ๐—ฎ๐˜๐—ฒ ๐—œ๐—ป๐—ณ๐—ผ๐—ฟ๐—บ ๐—Ÿ๐—ฎ๐—ฏ๐—ฒ๐—น๐˜€" (labels that are added to Facebook posts and link to posts from the Climate Science Center).

The tech giant has also launched a "๐—–๐—น๐—ถ๐—บ๐—ฎ๐˜๐—ฒ ๐—ฆ๐—ฐ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—Ÿ๐—ถ๐˜๐—ฒ๐—ฟ๐—ฎ๐—ฐ๐˜† ๐—œ๐—ป๐—ถ๐˜๐—ถ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ" that will "pre-bunk climate misinformation" by running ads that "feature five of the most common techniques used to misrepresent climate change."

To boost "authoritative" climate information, Facebook is testing a new "๐—–๐—น๐—ถ๐—บ๐—ฎ๐˜๐—ฒ ๐—ฃ๐—น๐—ฒ๐—ฑ๐—ด๐—ฒ๐˜€" feature in Groups and has committed to amplifying the voices of "trusted organizations in the climate space."

This new Climate Pledges feature was developed with inputs from the ๐—จ๐—ป๐—ถ๐˜๐—ฒ๐—ฑ ๐—ก๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ (๐—จ๐—ก) and contains what it calls "expert-backed climate solutions" that "spark conversation" within Groups and "help people understand the most impactful actions they can take."

Facebook is also working closely with several climate change groups such as Monash Climate Change Communication Research Hub, ๐—–๐—ฎ๐—บ๐—ฏ๐—ฟ๐—ถ๐—ฑ๐—ด๐—ฒ ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐——๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป-๐— ๐—ฎ๐—ธ๐—ถ๐—ป๐—ด ๐—Ÿ๐—ฎ๐—ฏ๐—ผ๐—ฟ๐—ฎ๐˜๐—ผ๐—ฟ๐˜† , and Yale Program on Climate Change Communication.

๐—™๐—ฎ๐—ฐ๐—ฒ๐—ฏ๐—ผ๐—ผ๐—ธ ๐˜„๐—ถ๐—น๐—น ๐—ฏ๐—ผ๐—ผ๐˜€๐˜ ๐˜๐—ต๐—ฒ๐˜€๐—ฒ ๐—ผ๐—ฟ๐—ด๐—ฎ๐—ป๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ by "providing ad credits, insights and support to help them share reliable information about climate change, and inform users about common techniques used to spread myths about climate science."

Facebook's announcement of these changes follows it and other tech giants facing mounting pressure to ๐—ฐ๐—ฒ๐—ป๐˜€๐—ผ๐—ฟ ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐˜๐—ต๐—ฎ๐˜ ๐—ฐ๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ๐˜€ ๐˜๐—ต๐—ฒ ๐—บ๐—ฎ๐—ถ๐—ป๐˜€๐˜๐—ฟ๐—ฒ๐—ฎ๐—บ ๐—ฐ๐—น๐—ถ๐—บ๐—ฎ๐˜๐—ฒ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ด๐—ฒ ๐—ป๐—ฎ๐—ฟ๐—ฟ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ as climate groups, science groups, and even tech employees demand more censorship.

Not only has there been an increased push for Big Tech platforms to censor climate content that deviates from the mainstream narrative but ๐—ถ๐—ป๐—ณ๐—น๐˜‚๐—ฒ๐—ป๐˜๐—ถ๐—ฎ๐—น ๐—ด๐—ฟ๐—ผ๐˜‚๐—ฝ๐˜€, ๐—ฏ๐—ฎ๐—ป๐—ธ๐˜€, ๐—ฎ๐—ป๐—ฑ ๐—ฒ๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐˜ƒ๐—ฒ๐˜€ are also pushing for increased tracking and surveillance of individual carbon usage as a proposed strategy for combating climate change.

Make no mistake. This is about ๐—ฝ๐—ผ๐˜„๐—ฒ๐—ฟ ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—ผ๐—ป๐˜๐—ฟ๐—ผ๐—น - not the health of the planet.

๐Ÿ™ ๐—ฃ๐—น๐—ฒ๐—ฎ๐˜€๐—ฒ ๐—ฆ๐—ต๐—ฎ๐—ฟ๐—ฒ ๐Ÿ™

๐—ฆ๐—ผ๐˜‚๐—ฟ๐—ฐ๐—ฒ๐˜€:

A) https://about.fb.com/news/2022..../11/metas-progress-o

B ) https://sustainability.fb.com/....blog/2022/11/04/our-

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