๐ ๐ ๐ ๐๐ฎ๐ฐ๐ฒ๐ฏ๐ผ๐ผ๐ธ ๐น๐ฎ๐๐ป๐ฐ๐ต๐ฒ๐ ๐ป๐ฒ๐ ๐๐ผ๐ผ๐น๐ ๐๐ผ "๐ฐ๐ผ๐บ๐ฏ๐ฎ๐ ๐ฐ๐น๐ถ๐บ๐ฎ๐๐ฒ ๐บ๐ถ๐๐ถ๐ป๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป"
The world's largest social network, ๐๐ฎ๐ฐ๐ฒ๐ฏ๐ผ๐ผ๐ธ , has announced plans to increase its elevation of "authoritative climate information" and expand its "fact checking" of content that it deems to be climate misinformation.
Facebook will expand its fact-checking tools by increasing the availability of its "๐๐น๐ถ๐บ๐ฎ๐๐ฒ ๐ฆ๐ฐ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ฒ๐ป๐๐ฒ๐ฟ" (a page that contains "factual resources from the worldโs leading climate organizations and actionable steps people can take in their everyday lives to combat climate change" to 165 countries and expanding its "๐๐น๐ถ๐บ๐ฎ๐๐ฒ ๐๐ป๐ณ๐ผ๐ฟ๐บ ๐๐ฎ๐ฏ๐ฒ๐น๐" (labels that are added to Facebook posts and link to posts from the Climate Science Center).
The tech giant has also launched a "๐๐น๐ถ๐บ๐ฎ๐๐ฒ ๐ฆ๐ฐ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐๐ถ๐๐ฒ๐ฟ๐ฎ๐ฐ๐ ๐๐ป๐ถ๐๐ถ๐ฎ๐๐ถ๐๐ฒ" that will "pre-bunk climate misinformation" by running ads that "feature five of the most common techniques used to misrepresent climate change."
To boost "authoritative" climate information, Facebook is testing a new "๐๐น๐ถ๐บ๐ฎ๐๐ฒ ๐ฃ๐น๐ฒ๐ฑ๐ด๐ฒ๐" feature in Groups and has committed to amplifying the voices of "trusted organizations in the climate space."
This new Climate Pledges feature was developed with inputs from the ๐จ๐ป๐ถ๐๐ฒ๐ฑ ๐ก๐ฎ๐๐ถ๐ผ๐ป๐ (๐จ๐ก) and contains what it calls "expert-backed climate solutions" that "spark conversation" within Groups and "help people understand the most impactful actions they can take."
Facebook is also working closely with several climate change groups such as Monash Climate Change Communication Research Hub, ๐๐ฎ๐บ๐ฏ๐ฟ๐ถ๐ฑ๐ด๐ฒ ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป-๐ ๐ฎ๐ธ๐ถ๐ป๐ด ๐๐ฎ๐ฏ๐ผ๐ฟ๐ฎ๐๐ผ๐ฟ๐ , and Yale Program on Climate Change Communication.
๐๐ฎ๐ฐ๐ฒ๐ฏ๐ผ๐ผ๐ธ ๐๐ถ๐น๐น ๐ฏ๐ผ๐ผ๐๐ ๐๐ต๐ฒ๐๐ฒ ๐ผ๐ฟ๐ด๐ฎ๐ป๐ถ๐๐ฎ๐๐ถ๐ผ๐ป๐ by "providing ad credits, insights and support to help them share reliable information about climate change, and inform users about common techniques used to spread myths about climate science."
Facebook's announcement of these changes follows it and other tech giants facing mounting pressure to ๐ฐ๐ฒ๐ป๐๐ผ๐ฟ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐๐ต๐ฎ๐ ๐ฐ๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ๐ ๐๐ต๐ฒ ๐บ๐ฎ๐ถ๐ป๐๐๐ฟ๐ฒ๐ฎ๐บ ๐ฐ๐น๐ถ๐บ๐ฎ๐๐ฒ ๐ฐ๐ต๐ฎ๐ป๐ด๐ฒ ๐ป๐ฎ๐ฟ๐ฟ๐ฎ๐๐ถ๐๐ฒ as climate groups, science groups, and even tech employees demand more censorship.
Not only has there been an increased push for Big Tech platforms to censor climate content that deviates from the mainstream narrative but ๐ถ๐ป๐ณ๐น๐๐ฒ๐ป๐๐ถ๐ฎ๐น ๐ด๐ฟ๐ผ๐๐ฝ๐, ๐ฏ๐ฎ๐ป๐ธ๐, ๐ฎ๐ป๐ฑ ๐ฒ๐
๐ฒ๐ฐ๐๐๐ถ๐๐ฒ๐ are also pushing for increased tracking and surveillance of individual carbon usage as a proposed strategy for combating climate change.
Make no mistake. This is about ๐ฝ๐ผ๐๐ฒ๐ฟ ๐ฎ๐ป๐ฑ ๐ฐ๐ผ๐ป๐๐ฟ๐ผ๐น - not the health of the planet.
๐ ๐ฃ๐น๐ฒ๐ฎ๐๐ฒ ๐ฆ๐ต๐ฎ๐ฟ๐ฒ ๐
๐ฆ๐ผ๐๐ฟ๐ฐ๐ฒ๐:
A) https://about.fb.com/news/2022..../11/metas-progress-o
B ) https://sustainability.fb.com/....blog/2022/11/04/our-