The retail market is flooded with hair brushes from many different brands all doing what is in their power to stand out and attract the target audience to the product. Hair brushes are popular due to them being used by many people. It is possible for a company to design hair brush boxes in a way that can convince people to want to buy the product.

The packaging will give shoppers an impression that the product is a high-quality one which will be good to use. If you concentrate on designing the packaging well, you can market the hair brush to people who are looking to buy it.

To stand out in the competitive retail market, you need to know how to design the packaging of hair brushes attractively. The following explains how to design this packaging for retail:

High-quality packaging materials

Packaging will be effective if it is strong and able to protect the product from getting damaged. The bristles on the hair brush should not break or get damaged in any way. This is true for the handle as well. If the box is strong, the hair brush can be protected during its transportation, handling, storage, etc. so that the customer gets it in the condition they are expecting.

Packaging materials that will be able to protect the hair brush from getting damaged include cardboard, paperboard, Kraft, rigid packaging material, etc. Good-quality packaging can be noticed and will convince people the product is like this as well. Therefore if you want to give a good first impression and want the product to remain protected from getting damaged, make sure the box is strong.

Size and shape of the packaging

Hair brush boxes wholesale should be perfect in dimensions if the product is to be packaged properly. It is important that the product fits in the box so that no harm occurs to it.

It should not be squashed inside as this can damage the bristles. On the other hand it should also not be in huge packaging that can lead to it moving around and getting harmed. Measurements should be taken so that the right size box can be made which will be able to protect the hair brush from getting damaged.

You even need to look at the shape of the hair brush so that you can decide what shape packaging will suit it. Unique shape packaging can be gotten to excite customers making them want to buy the hair brush.

Know your target audience

The best way to design packaging for hair brushes is to know who your consumer base is so that the packaging design can directly appeal to them. The packaging should be able to stand out to these people so that they notice it and communicate with it knowing more about the product.

For instance a hair brush that is a luxurious and high-end one should have packaging that suggests this. Rigid boxes that are designed in a minimal way by including colors like purple, black, white, etc. can be considered. A brand selling a hair brush for general use can have simple packaging that is practical.

If your consumer base is more likely to buy the hair brush after they see it, you can choose a window box to place it in. The transparent window on the packaging will let customers see how the hair brush looks. They will know its length, shape, etc. in this way. This will give people more confidence in wanting to buy the hair brush.

Decide right color combination and font

Hair brush boxes can look appealing when the right colors are included on the box. You need to select the color scheme thoughtfully so that the colors attract your customers.

Luxury packaging will have colors that suggest elegance and professionalism such as black, white, etc. A brand that follows sustainable practices and wants customers to know about this can include colors like green or brown on the packaging.

You will need to include information on the packaging that will let people know about the hair brush that you are selling. The font to add this in must be chosen carefully. It should be a readable one that looks good with your overall packaging theme.

Include branding information

The packaging even needs to include brand details if the box is to help let people know which company is selling the product. For brand awareness to be enhanced you can include a brand logo on the box that can be used for recognition purposes. If you have a brand color add it on the box as well.

Sometimes a customer may want to contact the brand to ask for information related to the products it sells. Therefore it will be helpful to include the company’s contact information on the box as well.

The best way to design custom hair brush boxes is by keeping the needs of the product, brand, and target audience in mind. If you do this you can end up with packaging that will be perfect and able to protect the product whilst displaying it effectively in front of the competition.