About 93% of consumers surfing the internet today are on the lookout for the small, local business who can best fulfill their demands and help out these businesses, did you know that? There are many steps involved in creating visibility on the interwebs. And another shocking but quite commonly known fact, most don’t even click past the first links that pop up! Having a website is not enough. It does not guarantee more clicks and visits to your beautifully graphical designed website. What will help though, is using Search Engine Optimization (SEOs).

What is SEO? If you’re someone who dabbles in digital media or a related field, you’ve heard of this term. SEO refers to the process of bringing in more traffic to your website by improving its quality with the use of elements like ‘keywords’.

Mentioned below are a few useful tips that will help all the small businesses operate in a much more efficient manner, and spruce up your website traffic!

Understand the Target Audience

This is a crucial point. It is important for any company to understand what the consumer wants/is looking for. One should be also aware of how relevant the content is per their audience.

1.What is the need of the customer? Why?

2.What search engines do they prefer to use to look for these amenities?

3.Have they made related searches before?
 
Knowing the answers to these questions enables a company to align its content accordingly, increasing the probability of getting more clicks and visits.
 
Identify relevant keywords

When setting up the keywords, one must make sure to look for phrases that are most typed in search engines by the target audience. Yes, this might be time-consuming, almost snooze-worthy work, but the results are sure to be positive. When done right, it’ll impact the ranking of your website over others. Make sure to do proper research and use relevant tools. Hire a professional if need be, the end goal should be to be successful in your endeavor, and that is only possible with the best of tools and people.
 
Fix Technical Foundation

Your website could be the most glittery eye-catching of them all, it may have colorful banners to attract the audience, but all those will hardly matter if there are technical issues that may affect how your site ranks.

A solid, reliable technical foundation makes sure that your customer gets the best user experience without having to deal with issues while scrolling through your site. If you do not have the time or the knowledge to get into the nitty-gritty, it is recommended to hire professionals to make work a lot smoother for you.
 
Optimize website for mobile use

A huge number of people around the world prefer to search and scroll the internet through their phones. It is important that your website is optimized to load faster on mobile devices and all the content shows up well on the smaller screen.

Avoid pop-ups- it can be quite annoying if popups keep popping up, frustrating the customer, and may even cause them to leave your site.
Titles and Descriptions- should be kept short but informative as the space is a lot lesser.
 
On-Page SEO

1.On-Page SEO refers to the elements on your website that you have control over and affects the site and its ranking.

2.A page of keyword-filled title tags is helpful for google to crawl the site for the required keyword. But of course, one must ensure to not overdo it with the keywords, as it can lead to the site being banned or annoy customers from the repeated usage.

3.Improve the user experience, improve page loading screen, click-through rate, etc.

4.The question you should ask yourself is ‘How can I look better than all that already exists, in the same position as me? How do I come on top?’
 
5.Add external links

6.Make SEO friendly URL’s

7.Use numbered lists, images, etc. to be exact and help the customer find exactly what they are looking for.
 
Analyze your Competition

There are hundreds of local businesses that are looking to move up in the hierarchy. How do you beat them? However, it is important to be mindful and respectful in this competition. Businesses should pay the most attention to the top 5 sites that pop up when one searches using keywords.

1.What is their website structure?

2.How is their loading screen?
 
Relevant Links

Adding links to your site will certainly help improve how your site ranks in comparison. This is sometimes a step that is overlooked and ignored but is certainly important. This will help spread words about your business and show your products in a much more informed manner.
 
Combine Paid Ads

Paid ads are a good way to generate traffic to your website. There should be discussed amounts set aside to invest in paid ads which can help bring in a lot more interest, and it may even put your site on the top, getting more clicks.
 
Internal Linking

Internal linking is important as it is the component that tells the search engine that your site has value. This also engages and increases the amount of time a customer spends on your website. The more interested a user is and the more time they spend, the more likely are they to become a customer.
 
Schema Markup

What this does is, give your site a context, a description, which appears when the search results load up. This snippet is what makes a user decide if they want to visit the site or not. Schema markup can highlight important, relevant information to its customers.
 
Appeal to the Local SEO

A small business cannot compare itself to large organizations like Target. So it is more relevant to appeal to the local masses. Statistically, people are more likely to buy from businesses closer to them. And the more people visit your site, the more important your site becomes to google.
 
Reviews

We can all agree that the biggest factor while making any decision- from food to clothes- heavily relies on customer reviews. The reviews help customers be more confident about the purchases and also increase the likelihood of them returning and/or recommending you further.
 
Manage External Links

Look for share-worthy content that people would want to visit. A study, blog post, anything. Reaching out to these businesses and asking for the links also helps build relationships with other brands which may give you more exposure and potential customers.
 
Video Content

It doesn’t have to be a high-budget production. Studies have shown people are clicking more video links, and then visiting these sites. Either through full entertainment or infotainment, it certainly attracts users.

1.Vlogs
2.Interviews
3.How To
 
 Measure Results

Consistency and Patience are key to any successful SEO plan- says Melissa Psihudakis. It is important to keep track of everything properly and always be aware of every happening. Give it some time to work as SEO is not an overnight miracle plan. Measure how impactful your steps were and change along the way

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