Speaking-to a large extent- about Digital Transformation in today's time while intentionally ignoring the critical role of mobile applications that work inside it is maybe a huge miscalculation. With the surge of Digital Transformation, enterprises are doing a great deal to incorporate most of the current digital marketing strategies to stay up-to-date in terms of technology. Moreover, customers are also looking out to deal with a firm that follows the latest technology and fosters employees who are greatly skilled and knowledgeable at their job. And precisely that is how digital transformation and mobile applications enter the picture.

Shifting our perception solely towards how vital mobile applications are when it comes to Digital Transformation, we have a huge number of advantages to go through. In this article, we’d be covering the various roles of mobile applications in the Digital Transformation advancement era.

Before we get into the details, here are some stats that are worth your attention:

• Every smartphone user has over 80 applications on their device, with 40 of them being used at least once a month.
• Applications account for 57% of digital media consumption.
• 21% of millennials use a smartphone application 50 (or more) times every day.

Having said that, let us understand the role of mobile applications in Digital Transformation.

ROLE OF MOBILE APPLICATIONS IN THE DIGITAL TRANSFORMATION SPHERE

• Artificial Intelligence:

Artificial Intelligence always yields a better customer experience and that is a fact! When we’re talking about various mobile app development companies, most of them are looking out to incorporate features that add-on to the user experience, like- intuitive interface, speech recognition, language support, biometrics, etc. Aspects like these leave a huge impact to the entire customer experience. In addition to that, employees at the workspace would also find a good reason to carry on because of these enhanced features wherein they’d get to sharpen their skills and polish their knowledge. This implies- better productivity along with better efficiency, simultaneously.

• Accessing genuine analytics:

In today's corporate environment, having access to real-time data may provide you a significant competitive advantage. Mobile applications are an excellent tool for organizations to capture user data and communicate with them via marketing transformation messaging.

Real-time analytics may help you understand how your teams are functioning, assess their productivity and get a first-hand look at the issues they are encountering while executing a job and how they are affecting the overall company value.

• Pocket-friendly marketing:

Marketing or advertising via newspapers, magazines, TV commercials, social media, etc. would charge you massively for running- whereas an app is the only medium that requires nothing, once it is created in order to run and maintain. It regularly pushes notifications to its users regarding an event, product, offers, services and so on. As a result, a mobile app makes it easier and cheaper for both the customer and the company to interact and grow closer.

• Transparency on shared information:

Users can access and share material on the go- at any time and from any location. This is because of mobile applications. This kind of collaboration also raises the amount of transparency in teamwork. Mobile apps may track team members' duties and even indicate their current position. These routines and processes are entirely digital.

• Observing workflow at workspace:

Team leaders or supervisors may use mobile software solutions to define operations and monitor team performance with future improvements in mind. These tools can be used in conjunction with a variety of project management approaches. Since mobile apps can include extensive analytics functions, it is simple to discover who is doing what accordingly.

OUTCOMES OF MOBILE APPS IN DIGITAL TRANSFORMATION

When an enterprise integrates mobile technology and digital technology, they are- quite naturally – planning a digital transformation roadmap for their business. And the outcomes that follow are somewhat like this-

• Modified organizational structure
• Acquaints the industry with a brand-new audience, products, services, etc.
• Better productivity performance
• Business and product accessibility
• Enhanced customer experience

A mobile phone encompasses all the elements that fall under businesses- whether it’s about simple browsing, texting or even sending/receiving e-mails, everything is possible because of various mobile applications that serve their own individual purpose. all the credit goes to the advanced technology we all are exposed to in today’s time.