: The weekly social media posts published by Cristiano Ronaldo this offseason typically have shown the soccer superstar half-dressed, muscles bulging, either working out or promoting one of his many brands.
Remaining relevant and highly visible is clearly so important to the player who, along with Lionel Messi, is the greatest of his generation. That also extends to the final years of his career on the field, too.

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It is why, for the 37-year-old Ronaldo, playing for Manchester United — still one of the world’s most famous sports teams, despite their recent trophy drought — just isn’t enough. He wants to be competing on the biggest stage, winning the biggest trophies while he can.
Hence the current standoff with United, which is becoming more damaging and disruptive as the days go by and the new season looms.
Publicly, Ronaldo has not yet returned to preseason training with the English club because of what has been described as “personal reasons.” The expectation, recently hired United manager Erik ten Hag repeats on an almost-daily basis, is that Ronaldo will be back before the Premier League begins and be a key member of the squad.
The reality, it seems, is different. Ronaldo reportedly wants out after just one season back at Old Trafford, with United no longer in the Champions League or in shape to compete with the best teams in England like Manchester City and Liverpool.
United finished sixth last season, 35 points behind first-place City.
So, while the rest of the United squad have been on tour in Thailand and Australia, getting match-sharp and acAnd the Premier League season starts in about two weeks.quainted with ten Hag and his methods, Ronaldo has been back home in Portugal with his family while his agent, Jorge Mendes, shops around seeking a new club for his most famous client.
Currently, there is no buyer.
“I don’t know what Cristiano said to the club and to the manager,” said United midfielder Bruno Fernandes, who also plays alongside Ronaldo for Portugal. “I don’t know what’s going on in his head, if he wants to leave. I didn’t ask them that.
“From everything we know,” Fernandes added, “he had some family problems so we have to respect his space, give him some space and that’s it. The only thing I asked Cristiano when he didn’t turn up was if everything was OK with the family. He told me what was going on, that’s it and nothing more.”
On the face of it, United still want to keep Ronaldo — he was the team’s top scorer last season with 24 goals and is back to being the club’s poster boy for the marketing department — and ten Hag has called the striker “extremely important” along with being “not for sale.”
But why would other top clubs be cold on a player who is still a guaranteed source of goals, and revenue for that matter?