What does sales representative mean?

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A sales representative is defined as a person who works as an agent, whether under the direct management of a particular company, or indirectly, and is authorized to carry out business for the benefit of the company, and he is compensated through a commission, salary, or both in exchange f

Salesperson
A sales representative is defined as a person who works as an agent, whether under the direct management of a particular company, or indirectly, and is authorized to carry out business for the benefit of the company, and he is compensated through a commission, salary, or both in exchange for his services, He also moves from one place to another to promote and try to convince people to buy the company's products or services.

Sales representative responsibilities
The responsibilities and duties of sales representatives depend on the requirements of the employer and the nature of the field in which they work. However, there are basic responsibilities for sales representatives, and they include the following:

Retail sales to key company accounts.
Liaise with new and existing customers to meet their requirements and achieve sales targets.
Organizing securities and bonds during each visit to the store.
Participate in sales meetings and work on site training.
Use persuasion and negotiation skills with clients.
Presenting products to customers and giving presentations.

Submit a daily report on the nature of the work, its results, and its achievements to the management team in the company.
Carrying out business through the office for the internal sales representative, or transferring clients abroad to the external sales representative.

Qualities of a successful salesperson
The sales representative must have many characteristics that can qualify him to carry out this profession and achieve high revenues for the company, and among the most important characteristics that he must have are the following:

empathy
The successful sales representative is characterized by the ability to truly empathize with customers, as the relationship between the sales representative and the customer is characterized by the fact that the customer is trying to solve a specific problem, while the seller is required to know the customer’s problem and try to find an effective solution to it by offering them the appropriate product, and by understanding what The customer wants it, and try to provide him with assistance based on that.

Vanity and flexibility
The sales representative must have a strong desire to achieve sales and succeed in the work, which leads to motivating him to do the work properly, and this capacity has an important role in achieving the representative’s goal and success in the work, and he must also be flexible in accepting customers’ refusal to buy from him, Since most customers may meet sales representatives with rejection, the representative should not take this matter personally, and be flexible in these situations so that he does not face difficulties in his work, even if he is distinguished by the other qualities of sales representatives.

Good product knowledge
The sales representative must have a good knowledge of the company's products and services when presented to customers, as good knowledge of the product is one of the qualities most appreciated by the customer; It gives him the ability to get accurate and quick answers about the product he wants, which helps convince him of the offered product more easily

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محمد انور

برامج ولاء العملاء لتعزيز العلامة التجارية

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