The market is one of the very important operations in the marketing process, as it is
The guide to the correct sales and distribution operations, and by market analysis we mean a careful study to determine the appropriate marketing strategy, whether related to the market sectors or the marketing objective.

كيف تبدأ دراسة جدوى مشروع تموينات

There are three steps when analyzing market segments:
A- We start with a small sample of consumers in order to discover some characteristics that are suitable as a basis for division.
B- We advance a little to the larger samples, and here the administration must be warned that the preliminary results are not final.
C- We use several criteria to collect data on the basis of possible division, and it is advisable not to precede incidents with certain hypotheses about the best foundations upon which these sectors are based.
Third: Strategies related to market sectors:
A- Characteristics of the commodity:
The marketing man tries to promote the distinctive characteristics of his commodity which the competing commodities lack.

دراسة جدوى صالون نسائي

Among the important strategies when applying this policy are: advertising, packaging, selling, and dividing the market into sectors that know and determine in advance consumer demand, then develop the commodity in line with this demand. This approach depends on the presence of a real difference in the unique characteristics of the commodity.
Although the policy of distinguishing the commodity with its unique characteristics and the policy of market sectors appear to be opposite approaches, both can be used at the same time.