Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With mega projects like http://www.skymarketing.com.pk/blue-town-sapphire-lahore/.
However, when wondering how to get started with Inbound Marketing, you will realize that getting the budget to implement such a strategy is not always easy.
Your CEO needs to justify each of the investments that are made in the company and if you are going to dump a significant portion of the marketing budget, you must prepare the arguments that will serve to demonstrate the value of this methodology.
To convince him to implement an effective lead generation strategy, you must have the necessary tools to demonstrate the value behind Inbound Marketing.
The first thing to take into account is that both he and other decision makers need to understand that the way of buying has changed and that Inbound Marketing has a relationship with business results.
In the past, sales teams dominated and determined the buying process - that is, if prospects required information, they had to go to sales reps. Sales controlled the flow of information in such a way that they could use it to convince the prospect to buy.
Now, on the contrary, the buyer is in control. They are the ones who control the flow of information and they are finding everything on the internet. They are visiting your website, reading reviews of your business on the internet, asking for referrals on social media and googling everything they can about your business.
In fact, by the time they finally ask to speak to a sales rep, 75% of their decision is made.
Some of the research data from Hubspot, the world's leading platform for Inbound Marketing development, can go a long way in convincing you:
- 78% of B2B buyers start their search online.
- 60% of buyers are inspired to find out more about a company after reading content about it.
- 60% of consumers feel more connected to a business after reading personalized content on its website.
- 82% of marketers who publish daily blog articles report a positive ROI on their marketing efforts.
- Approximately 46% of digital users use social networks when making a purchase decision.
- 67% of B2B companies that feed a blog generate more leads per month than those that do not.
When presenting an inbound marketing project in your company, the sales team must also be on board and the most effective way to convince them is to also demonstrate that this strategy will allow them to leave out prospects who are not interested in talking to them. and focus on those who are most prepared and qualified.
On the other hand, marketing no longer has a way of forgetting not to deliver results and simply spending a budget without a specific purpose. A drop in the company's income should not only be a sales problem, but also a marketing problem. When these two teams are interested in generating more income, having joint and not independent metrics, better results are achieved.
Convincing your CEO that Inbound Marketing is the perfect strategy to generate more and better leads will be much easier if you can demonstrate the value and return on investment.
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