Direct selling has been effective before today's events, and the result is easy to assess immediately. Creating video content is a long-term investment.
Now the realities have changed, business is moving into virtual space. The value of the visual presentation of a product or service is growing greatly, if you want to keep your business in the TOP, a video is your faithful assistant.
Let's figure out why ...
7 reasons to use video marketing.
In the past year, many businesses have already used video marketing. This year the number will rise sharply.
1. Video increases conversions and sales
Have you noticed that more and more videos are found on the selling page?
Do you know why? According to statistics, with the help of video, website conversion increases by 80%. The same goes for sales. Research shows that 74% of customers pay for the product after watching videos.
There are people who like to read, others to watch. Our brain perceives and processes visual information better. That is why video content has been developing so rapidly in recent years.
Another reason: when buying, a person is guided by emotions, not logic. And the video best of all creates the necessary atmosphere, pushing the visitor to take the necessary action "Order" / "Buy".
2. Video pays off the investment
To make a high-quality video, this will take a lot of time, expensive equipment and the involvement of specialists. This takes money. But this is a payback investment.
However, today you can easily create a viral video using your phone. All you need for this:
shoot in the shade during the day;
check the background before pressing the "Record" button;
place the phone on a stable surface or tripod;
connect a microphone.
And that's all. It is these videos that are now at the peak of popularity. The audience is attracted by the lack of staging and more lively shooting conditions.
3. Video content is more trustworthy.
The population has little confidence in online shopping. Units pay for goods online. Many, when ordering something in an online store, settle on the spot with a courier, picking up the purchase.
The video helps to bring the product closer to the client. Show product in action. Remove all fears. Create a sense of personal touch. Increase trust in the product and the seller.
4. Search engines love videos.
Videos increase the time visitors spend on your site. And this, in turn, raises the resource to the top lines in the search results. The search engine "sees" that a person has found a lot of useful information with you. Therefore, embed videos in articles, product descriptions on the home page of the site.
In addition, such content is promoted independently. Videos from YouTube are pulled to the search results page in the TOP.
5. Videos are promoted by social media
Over the past year, many social networks have launched live broadcasts: Facebook, Instagram, VKontakte, Odnoklassniki. These posts are better ranked and promoted.
Facebook and VKontakte made videos autorun, and Instagram increased the duration of posts from 15 seconds to a minute, and more and more often pulls videos into "Recommended" videos. YouTube is the second most popular social network in the world.
Video rules and it cannot be denied. It collects more likes, shares and comments compared to text and photos. This means that if you publish videos, then more often flash in the news feed of your subscribers. They remember you. They read you. And when choosing a product, they will most likely remember you, not competitors.
6. Even workaholics watch the video.
There are potential clients who love to read and are willing to trade the video for thousands of characters of text. Workaholics don't have time to read or consider anything. But even they watch videos from time to time.
For example, when scrolling through the Facebook feed, they stop scrolling when they see movement. Or they go to YouTube in the evening to watch a new video from their favorite author. Which can be your company or you. Or they watch a movie with an advertisement in the middle. Perhaps your product.
7. Video increases the conversion of advertising campaigns
Did you know that the trend is now to embed a video in an email? According to research, does this increase the number of clicks by 96%?
The word "video" in the subject line increases the number of openings by 19%, clicks by 65% and reduces the unsubscription rate by 26%. This is a great way to revitalize your subscriber base, increase loyalty and increase sales.
Read Also - Top 6 Video Marketing Trends Expected in 2021 - https://explain.ninja/blog/top-6-video-marketing-trends-expected-in-2021/
Does business need video marketing? Everyone decides for himself. However, time sets its priorities. And these priorities are quite tough.
