A fully functional website built with thousands of codes helps businesses touch their sales milestones and reinvigorate people’s minds worldwide, equipping them with the right knowledge. No matter what the purpose of the website, each shares a social mission to generate change. Here the word change points to gaining the user’s attention towards the content that needs to be heard and practised. Whether it is capturing the audience attention with an appealing home page loaded with noticeable product content or simply a personal blog sharing the individual’s experiences, every content needs to be present in front of the audience in a captivating manner.

To give the audience a reason to stick around your content, it is crucial to showcase it through an impressive web design that earns full points in terms of appearance and functionality.

In this world of click, scan and move on, a website owner has less than 1.5 seconds to draw the audience’s attention. This objective can only be achieved with a powerful website that is up-to-date, built with following the latest trends and support your mission actively. But do you know what those website design trends are that one should follow in 2021 are?

Here, we have rounded up ten website design trends that one must follow in 2021 to give the site a fresh appeal and make it powerful enough to increase conversions, sales, traffic, and more.

Cartoon illustrations

In the past, cartoon illustration was said to be unprofessional as it can disturb the outlook of the website design. But in recent years, a major inclination of designers has been noticed towards the use of cartoon illustration in their web design, which is why, in 2021, it has become one of the growing web design trends. Designers find the cartoon more connected with people. To find the custom character illustration, Blush is an ideal platform to choose from.

The Blob

This blob website trend gained the designer’s attention in 2020 and maintains its place in the 2021 website design trends because of its uniqueness, organic-looking shape. Such features lead many companies to say yes to this design to give their brand’s presence an edge for which they always strive. The blob allows a user to use a fluid-like background image behind any photograph, text or page element.

An Emphasis on Data

The next 2021 website trend you can follow is an emphasis on data to turn your website into a powerful platform to reach your objective. An emphasis on data allows you to show statistics, number information or any numerical data that is important to tell your brand’s story on the site. This design gives a designer, or a website owner ease to do work with stats and data on their website.

Big Fonts

Sometimes, big fonts give a unique touch to your website. Today, large typography is one of the growing web design trends of 2021, and it is usually because it appears to be big and look appealing as well. There is also a psychological reason behind its use, i.e., big texts can easily gain the user’s attention as compared to tiny texts.

Scrollytelling

The next on our list is scrollytelling. This website design trend has given a new definition to the web design industry. It stuffs the home page with the content that gives a user scrollable experience, moving through a story organically. Nowadays, website owners show high interest in this website design because they find it interesting to capture the audience’s attention. Designers put a lot of efforts and invest their time to bring that flow of storytelling to their websites.

Illustrations and Characters

Illustration and characters is another fun and popular website trend 2021 on our list that give brands not only flexibility with the imagery but also allows them to be creative in the way they want. Because it gives the brand complete freedom to design, so it directly or indirectly leverages the storytelling with signature characters that one can use across the website and the brand’s content and assets.

The Asymmetric Layout

The word “asymmetry” simply means the absence of symmetry. But, it doesn’t mean that it lacks balance and harmony. It is obvious to strike the word imbalance in mind whenever think of the asymmetric layout. But this concept doesn’t fit the asymmetric website design. Such design is not visually imbalanced. In fact, asymmetric website design adds a unique appeal to the entire page of the website.

Being a designer, choosing this layout design for your website means walking with trends, giving an edge to your creativity and calling for more daringness to play with this design. Taking an asymmetry route means giving more artistic sense to your website design. Above all, such a design offers a number of options in shapes and texts, making it a perfect website trend to follow this year.

Soft Shadows and Dimension

Soft shadows and dimensions is another website trend 2021 that is gaining wide popularity in the web design world. Drop shadows were initially used on elements to make them pop. Today, the story has changed completely as now people are softening those shadows. Dimensions and depth on a page are important but not as noticeable as a shadow behind images, shapes, and text.

Today, soft shadows and dimension have shaped up in an all-new 3D way. Yes, in 2021, you will get a 3D depth-and-dimension trend that appears wow and give a unique touch to your website.

Scalable Vector Graphics

A scalable vector graphic is another trend growing this year at a rapid pace because of many reasons, and one of them is the use of code. Yes, you read it right. SVGs are code-based. It means designers can expand or flex the codes as per their needs without pixelating the image when changing size.

Because SVGs are code-based, such designs deliver a high level of convenience as now a designer can simply go in and change the codes easily. There is no need to recreate the image whenever a change is required. One can conclude the fact that SVGs web design enhances the user experience and delivers fast result.

Light and Dark Mode

There is a high chance that you may be already aware of this design trend. After all, nowadays, most apps and even devices give you ease to switch from light to dark or dark to light mode. Do you know what the purpose is behind it? It is all about enhancing the user experience while scrolling a website. Tell us which one you prefer while scrolling down any website?

Final Words

So, this is all about the latest website design 2021 trends that every web designer should be aware of to create a powerful website design that can result in more positive outcomes. The above-listed web design trends are perfect in their own way. The primary purpose of any website theme or design is to deliver flexibility, customisable features, and easy content management, and all these web design trends deliver the same.