3 Habits Every Successful Realtor Has
You may have already noticed that among so many colleagues in the profession, there is a slice of realtors who stand out professionally, they are successful realtors.
View now the very successful realtors who inspire and motivate you in the real estate market. Did you remember anyone?
Know that this is very positive. Every professional, in any career, must have someone to be inspired by. But, have you ever stopped to think what they have in common?
What does the successful broker do to sell more?
After all, how to be so successful in an increasingly competitive market like real estate?
With more than 2,000 realtors entering the market monthly.
We have two news to give you regarding this. One is very good and the other you decide if it's positive or not. I will start with the good news!
None of these realtors are reinventing the wheel or spending a fortune to be who they are, to build a successful career.
I know one of the objections of many professionals is money. Well, it doesn't apply in this case
And the other news, which for us is also positive, is that this could take a while.
In fact, building a solid and successful career, in any area of expertise, is gradual and never-ending.
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The accumulation of experience is created over the time of work, sale-by-sale, not-to-not, day-to-day in real estate or as a freelance realtor.
A baggage that must always be renewed with the updating of the professional, recycling and reinventing itself with each change that the market undergoes.
What realtor didn't have to reinvent himself in these nearly two years of pandemic?
The experience, by itself, does not change a scenario like the one we are living in today, theoretically unprecedented.
With that in mind, Homer Parceiros Imobiliárias separated the 3 common habits of every successful broker, for you to insert in your routine and become one of them.
You will understand that building a successful career is up to you.
Make a note and get to work!
1 – Qualify
Before you say you don't have the money for it, remember what we said at the beginning of our chat. You need R$0 to:
- Read real estate market news
- Download free educational content about the real estate market
- Participate in free online events in the segment, such as Saber Imobiliário, which was 100% online and free, and is very rich in content for the broker.
- Read blogs and follow renowned social networks in the area
You can and should use this to your advantage.
Take time out of your day to train yourself and build your successful career.
2 – Investing in Technology for Realtor
Technology is something we can't give up, no way.
It is, in many, many cases, the little push that many professionals and companies need to take off.
Technology is synonymous with agility, time optimization, efficiency and many other characteristics that make up the profile of a successful broker. Think about it!
- Ah, but investing in technology needs money, doesn't it?
- Definitely not!
Our good and not so old internet keeps helping us with that too.
There are many free apps that offer enhancements and automation of services that can help you without putting your hand in your pocket. If this is your moment, it's worth researching and testing, no doubt about it.
And speaking of technology, free app, and time saving, I want to leave a valuable tip here about Homer's App, Realtor's #1 partner.
It is completely free and helps the broker to sell more and in less time.
It connects the broker who owns the property to the broker who has the client so that, together, they can do business in partnership, in an agile and secure manner.
The commission is guaranteed and, if needed, the App also has Mortgage Loan solutions with the best rates on the market.
3 – Focus on a niche and area of expertise
It's great to have a diverse property portfolio, to meet all types of customer needs, but it's much more assertive and efficient to have a focus of action.
Calm! I'm not asking you to abandon your entire portfolio and start working only with 1 or 2 types of properties, in a certain region, today.
This is a decision that should be considered calmly, studied and aligned with your skills, identity, etc. It is also a change that can be gradual, natural.
Once you've identified the market niche you want to act on, move there calmly, capturing more properties within that niche, producing content and advertisements for this audience and specializing in it.
And thus, build a career as a successful broker who specializes in A, B or C type of property and region.
Now, an extra and universal tip: invest in real estate marketing.
Initially, you can even do without money, but get organized to leverage them by investing in sponsored ads, Facebook Ads and Instagram Ads.
I hope these three tips make sense to you and that they actually contribute to building your career as a successful broker.
