Recently, a doctor friend of mine, when reading an article about real estate launches, said that the PSV of that project would be R$ 20 million, and he didn't understand. Therefore, I would like to know the meaning of that acronym and also what is its importance, which deserved that highlight in the media.

The meaning of PSV is General Sales Value and comprises the sum of the potential sales value of the units that make up the project, meaning the revenue expected from that development. It is used to define commercial parameters, such as marketing actions, target audience and characteristics of the enterprise.

This isolated fact leads us to reflect on how many people are faced in their daily lives with other acronyms widely used in the real estate market and that generate doubts. Many do not find the answer, either because they do not have an adequate way of consulting or even because they feel embarrassed, as if the acronyms were in the public domain.

From the taxpayer's point of view, some of them are more familiar, starting with the IPTU, passing through the ITBI, and arriving at the ITCD, as they touch the most sensitive side of the human being, and it is usual for people to learn more about their meaning. But even so, doubts and wrong definitions arise.

The case of IPTU is classic, as we have already witnessed those who refer to this tax as the Tax on Buildings and Urban Land, which is still true. But its meaning is Urban Property and Land Tax, which is levied annually by the municipality and calculated on the value of urban properties.

The ITBI is the Tax on Inter Vivos Transmission of Real Estate and is due to the municipality whenever the property changes ownership, while the ITCD (Transmission Cause Mortis and Donation Tax) is a state tax levied on individuals and legal entities that receive assets and rights through inheritance, sharing difference or bestowal.

For those who take a contract with the property under construction, there is an acronym that always appears when referring to the costs of the work, which is the CUB (Basic Unit Cost), which dates back to Federal Law 4591, of 1964, which obliges unions of the construction industry to publish this index monthly, on the 5th of the following month.

https://tajarat.com.pk/  strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like blue world city Islamabad

In addition, the aforementioned legal diploma attributed to ABNT (Brazilian Association of Technical Standards) the responsibility of preparing a technical standard that would establish the technical parameters and methodology for calculating the CUB/square meter. This generated a jargon in the market, the NB-140, which for a long time designated the existing spreadsheets in the normative text, which had this designation, now called NBR-12.721.

Still in the field of construction costs, there is an acronym that has already given rise to great discussions, especially among people who question the values ​​of public works, which is the BDI (Bonus and Indirect Expenses). It represents the set of costs not directly levied on the execution of the work, but which encumber its value, such as mobilization, charges, taxes, profit and so many others that only a specific study can clarify, such its scope and complexity.

Returning to the field of development, there is an index in Belo Horizonte that is the UTDC (Transfer Unit for the Right to Build), which means the possibility for owners of properties with characteristics defined by law to transfer building areas to other regions.

We can also mention the GLA (Gross Leasable Area), which comprises the sum of all leasable areas in shopping malls, and the ART (Technical Responsibility Note), which defines the limits of the responsibilities of professionals registered with Creas (Regional Engineering Councils , Architecture and Agronomy) in works and services.