WhatsApp is a versatile conversation platform subjected to its ease of use, top features like WhatsApp catalogue for boosting sales and regular updates in terms of its features, security, and privacy.  

WhatsApp broadcast is a very important and dynamic feature of this most engaging social channel.    

With this WhatsApp feature, businesses can communicate with their customers in a very innovative manner. More importantly, as other broadcast receivers can’t see your contact details, you don’t have to compromise on privacy as in WhatsApp groups. Stay tuned with us, if you are planning to leverage WhatsApp broadcast feature into your WhatsApp marketing and growth strategy.  

In this blog, we will explore major points related to WhatsApp broadcast and how it’s useful to businesses.  

How WhatsApp broadcast is different from WhatsApp group?  

It enables sending messages, images, or videos to bulk contacts at once. It has many unique attributes that distinguish it from WhatsApp groups.  

In WhatsApp group, discussions by users are interactive while in broadcast, messages are sent only to the predefined members. The members in the broadcast list can see your message as a private message in their chat. Any discussion that happens is visible only in the individual chat and other members of WhatsApp broadcast list can’t see it.       

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As broadcast messages are sent as individualized messages, it allows personalization in mass communication. WhatsApp group feature allows you to see all the participants involved in that group. But in the case of WhatsApp broadcast, you can’t see who else received the same message.   

Being a one-way communication platform, WhatsApp broadcast is an efficient tool for circulating information as an individual message. WhatsApp broadcast is undoubtedly an important feature for businesses and individuals because it connects with a large audience effectively.   

WhatsApp broadcast can be a turning point in your growth strategy. Take your WhatsApp marketing game to the next level with WebMaxy Advanced sale and marketing tool. 

Why should businesses use WhatsApp broadcast messaging?  

WhatsApp broadcast offers an excellent delivery rate and opening rate as compared to other channels like email or SMS. Also, this platform is more comfortable for customers as they go for a personal 1-1 conversation than communicating in a group.     

WhatsApp broadcast allows businesses to connect with customers across multiple channels and boost engagement. You can send product launches, special offers, delivery statuses, product updates and more by using this efficient feature.  

It not only provides better customer service but also strengthens customer relationships that contribute to higher customer satisfaction. Below are the key reasons to use WhatsApp broadcast for your business:  

• Saves time and efforts 

With broadcast messages you don’t have to type and send the same message again and again to individual chats. WhatsApp broadcast allows you to easily send the same message to several people without wearing out your wrists. Also, with a few clicks, recipients receive your message which saves valuable time that you can utilize for other marketing operations. 

• Reach a large audience. 

This is an efficient solution for businesses as they can broadcast information to a large audience. Moreover, your marketing message reaches multiple recipients simultaneously. With such a one-to-many communication approach, you can strengthen your digital presence. 

• Maintains privacy 

WhatsApp broadcast messages work like sending an email with recipients in the BCC. None of the recipients can see other contacts who have received the same broadcast message. So, the contact information and replies of the recipients are kept private. 

• Achieve higher engagement 

As you are broadcasting messages on the most popular and convenient communication platform, you get higher open rates. When you broadcast messages for conveying business update, interested people start communicating with you. So, if you send message to 256 people just with a single click, there are chances that at least some of them will start communicating further. 

• Send messages with personalized approach 

Though WhatsApp broadcast messages are sent in bulk, it maintains personalization. With these messages, each recipient feels that he/she is personally addressed. For businesses, it leads to improved engagement and better connections. 

• No risk of spam messages 

In WhatsApp group, there is a risk of spam messages because any group member can send messages that may lead to irrelevant content or spam. However, in WhatsApp broadcast, you avoid the risk of unwanted messages, spam, or chat that is not pertinent. 

• Efficiently share updates or announcements 

WhatsApp broadcast proves to be crucial feature for businesses as they can share timely updates or announcements related to their products, services or business. Be it the new product launch, exclusive promotions, company news, or business event, broadcast messages go a long way in delivering information on the dot to wide audience. 

• Enhance customer experience 

As messages are sent with personalized touch, they offer superior customer experience that enhances your brand trust. By using labels for creating broadcast lists, you can send customized messages as per the customers’ preferences, interests or past purchasing behavior. 

How to send WhatsApp broadcast?  

Sending WhatsApp broadcasts is very simple yet effective WhatsApp marketing practice. You can go through the following steps to know how you can initiate WhatsApp broadcast on WhatsApp Business app:  

1. First, open the chat window.
2. After that click on the three dots in the top-right corner.
3. Then, select ‘New broadcast’.

4. Now, select the contacts to add to the list for broadcasting a message.
5. Lastly, type the message you want to disseminate.

WhatsApp broadcast limits for WhatsApp Business App 

WhatsApp Business app allows easy sharing of broadcast messages for small requirements. But when it comes to medium or large organizations, it has certain limitations that make it necessary to seek other effective solutions. Let’s explore WhatsApp broadcast limits while using WhatsApp Business app:  

• The recipient must have your number saved in his contact list to receive your broadcast message. 

• A single broadcast list can have a maximum of 256 contacts. Once you broadcast messages to this list, you need to create another list with the next 256 contacts and so on. That means, for 1000 contacts you will need 4 broadcast lists. However, managing these many lists creates nuisance for medium and large businesses. 

• You can’t export contacts that are saved in excel or collected from your Shopify store. You will have to add each number to WhatsApp manually as there’s no contact export functionality for WhatsApp broadcast. For large businesses, it’s a nightmare to add thousands of contacts manually. 

• You can’t get analytics or reports for the number of messages sent, read, opened, or replied to. So, it’s difficult to evaluate the effectiveness of the communication channel for your business. 

Now you understand the ins and outs of using WhatsApp broadcast for your business. If you find that it is not sufficient for your business needs, it’s time to switch to better solution. WhatsApp has provided another feature for medium and large businesses in 2018 with the launch of WhatsApp business API.  

Using WhatsApp business API for WhatsApp broadcast  

For businesses aiming to reach a larger audience, WhatsApp business API works wonders. WhatsApp business API offers an effective WhatsApp marketing platform for medium and large size businesses. They can communicate with large customer base seamlessly to promote their products and services globally. 

With the help of third-party integration, businesses can embrace the power of WhatsApp business API to connect with their potential customers at scale. WebMaxy is a reliable WhatsApp Business solution provider who can help you access all the WhatsApp features.    

How WhatsApp business API helps elevate your business growth:  

• Send WhatsApp broadcast messages to several users . 
• Communicate with multiple customers at the same time. 
• Manage customer queries with shared team inbox feature . 
• Automate customer communication for FAQs or common queries with WhatsApp chatbot. 
• Seamless integration of CRM and third-party apps. 
• Access customer data and insights to get analytics reports. 
• Provide 24/7 customer support with both live agents and automation. 
• Implement automation of abandoned cart notifications and payment links. 
• Provides end-to-end encryption for secure communication. 

Below table shows the comparison of WhatsApp broadcast features for WhatsApp Business and WhatsApp business API:  

Benefits of WhatsApp business API for sending WhatsApp broadcast  

Undoubtedly, WhatsApp business API is an effective WhatsApp commerce tool for businesses to stay ahead of the curve. It helps overcome the limits of WhatsApp business broadcast. Check out the advantages of WhatsApp business API to broadcast WhatsApp messages:   

• Recipient can receive broadcast message even without saving your number 

If your business has the contact number of an individual to whom you want to send message, you are good to send the broadcast message. But wait…..make sure that you have opt-in (valid consent) from them to receive messages from your brand. 

• Send message to unlimited number of recipients. 

WhatsApp business API allows to send messages to 1000 recipients a day and the best thing is you can send multiple messages to those recipients. If your business demands to broadcast messages to more than 1000 recipients, then your WhatsApp account must be in a higher messaging tier (more details given below). There are mainly five tiers, and you can send the number of messages mentioned here in a rolling 24-hour period: 

Trial Tier: You can send messages to 50 unique contacts 

Tier 1: You can send messages to 1K unique contacts 

Tier 2: You can send messages to 10K unique contacts 

Tier 3: You can send messages to 100K unique contacts 

Tier 4: You can send messages to unlimited unique contacts 

• Don’t worry about getting your number banned. 

As your number is integrated with WhatsApp business API, you don’t need to worry about getting it banned. API provides additional authenticity, and hence messages are not easily considered as spam unless recipients heavily report it as spam. 

• Multiple users can login simultaneously. 

WhatsApp shared inbox, a feature enabled with WhatsApp business API integration, allows many users to login using the same WhatsApp number. With this feature, it gets easy to distribute tickets, broadcasts and campaigns among many team members. 

• Personalize messages in bulk. 

You don’t have to type personal information for each recipient as you can make use of variables to personalize messages. In WhatsApp template, a text field automatically filled with respective data is known as the variable. For example, in the simple WhatsApp template- Hi [First name] – everyone (to whom you send message) gets the greeting with their own name. 

• Schedule messages for better results. 

You can schedule messages for specific campaigns so that you don’t miss out on the campaign date by any chance. Scheduling your message is always more reliable than saving them as drafts and remembering to send them later. 

• Green Tick verification. 

You can get green tick verification with WhatsApp business API. While sending broadcasts to customers, it is very important to inform customers that you are a trusted brand. WhatsApp verifies your account, and your brand looks very authentic to the users. 

• Customer data analysis. 

With this feature, you get data regarding different actions on your broadcast messages. This data can be analysed in terms of messages successfully sent, delivered, or read. You can also get details about the orders placed, and the value of orders by successfully integrating your Shopify store data. You can utilize this customer data and information to create effective campaigns. 

Examples of templates for WhatsApp broadcast message   

You can refer to following examples of templates to create customized WhatsApp broadcast message for your next WhatsApp marketing campaign.   

1. Broadcast messages for general updates:Businesses can use this template when they share general updates such as opening a branch or launching a product

“Hello [customer name]! We have exciting news for you. Tomorrow, we are opening a brand new [shop category] in [place name]. You can visit our store to explore new collections.” 

2. Broadcast messages for sales:This is a kind of promotional message which you can send to update your customers about the special deal or the offer in which they might be interested.

“Hi, there! We have a 15% discount on all types of [product name] next week. If you’d like to get early access (24 hours before the sale opens to the public) just reply ‘Yes’ to this message.” 

3. Broadcast messages for customer support:Giving efficient customer support is always vital for the success of any brand. Using WhatsApp broadcast messages can be helpful to update the customers about the common issues (technical issue for processing an order) they might face.

“Hello family, we are experiencing technical issues with the payment system. You can use ‘Pay later’ or ‘Cash on delivery’ to make instant purchases. We will let you know as we fix an issue. Sorry for the inconvenience!” 

Scale your business with WebMaxy’s WhatsApp broadcasting 

WhatsApp broadcast is surely an excellent WhatsApp marketing strategy for both your business and customers. If you are a small business, you are good to go with WhatsApp business app for broadcasting messages. However, for medium and large size businesses, WhatsApp business API is the perfect deal.