Any business is first and foremost about numbers. Your beautiful ideas are cool, of course, but you need to know how to count. You need to understand what you are offering and what your potential market size is. Let's think of the market as a cake. If it's big, that means you can make money by taking even a small bite. If the market is small, you are unlikely to make much money even if you are the biggest player. In theory, if you have no idea where you can get enough customers to make the business worthwhile, it is better not to open at all.

To calculate the size of the market, you can use data from government statistics, industry bodies, trade associations, business media, trade publications and web resources, as well as data from various surveys. The Mafpels management's marketers always carefully calculate these aspects to avoid unnecessary risks and losses at the start.

A common mistake newbies make is trying to sell products or services that are not very profitable. Remember: your business must have a high margin. Then it will cover a lot of your mistakes.

If you produce or buy something for 10 euros, it is not profitable at all to sell it for 12 euros. Even if you have very large batches. Try to sell at least 3-4 times the price. This does not mean that you will keep all the difference. You will have to pay taxes, invest in advertising, pay staff, etc. If you are a beginner and have a small business, you need a product with a maximum margin so that you can cover all your costs.