In today’s dynamic changing digital space, WhatsApp Business API has arrived as a powerful tool, allowing businesses to connect with their audience with ease. However, knowing the WhatsApp API pricing structure is vital for making informed business decisions and improvising costs.
The cost is zero. Yes, WhatsApp never charges for the API. It includes various other costs. These costs vary from meetings-based pricing by WhatsApp and the platform/services fee charged by WhatsApp Business Solution Providers.
WhatsApp gives an allowance of 1000 free conversations. This gives businesses an initial outreach capacity. This also offers a great opportunity for businesses to start using WhatsApp Business without major initial costs. However, knowing the limitations and planning your WhatsApp communication strategy is crucial to ensure a constructive and cost-effective approach. WhatsApp API pricing in India has also explained further in this blog.
WhatsApp Business API pricing by WebMaxy structure WhatsApp Commerce explained.
How WhatsApp Business API Pricing Structure Works?
The WhatsApp Business API pricing structure is based on two primary foundations:
- Subscription Charges:Think of this as your monthly platform access fee. Different WhatsApp Business API Solution providers offer varying plans and pricing.
Select a plan that suits your business needs, like WebMaxy’s economical options featuring a free demo.
- Conversation Charges:This is where WhatsApp itself steps in. They charge a small fee for each 24-hour conversation your business has with a user.
The exact cost of WhatsApp API depends on the conversation type (marketing, service, etc.) and the user’s geography. Your Business Solution provider will likely add a slight markup for their service and infrastructure.
Meta Verification (Onboarding) Process
There are 2 verification processes for Meta Transactions.
BSP (Business Solution Provider) Verification
Cloud Verification
In the BSP Verification process per transaction charges are 0.8 Rs. The processing time is about 2 Days. You can pay charges in Advance (pre-paid) mode.
In the Cloud Verification process per transaction charges are 0.75 Rs. The processing time is 7 days. You need to pay through a Debit Card, and it cannot be in advance or pre-paid mode.
WhatsApp Business API Cost Structure (Briefed)
The WhatsApp Business API provides a powerful way for businesses to connect with customers around the globe. However, the WhatsApp Business API pricing structure varies depending on your location. Here’s a breakup of WhatsApp API pricing as India and the Rest of the World with USA.
WhatsApp Business API Pricing India
Conversation Categories: Like other regions, India classifies conversations into service, marketing, utility, and authentication.
Free Service Quota: Businesses in India receive a generous allocation of free, unlimited service conversations (After Sales) per month via WhatsApp, permitting them to focus on customer support and engagement without urgent financial concerns.
Meta Transaction Charges: In India, Meta Transaction charges are on a per-transaction basis. They are Rs.800 for 1000 Transactions. These are consumption basis purely.
Country | Marketing | Utility | Authentication | Authentication – International | Service |
India | $ 0.0099 | $ 0.0042 | $ 0.0014 | $ 0.028 | $ 0.004 |
WebMaxy’s WhatsApp Business API Pricing Structure [EXPLAINED] For India
WebMaxy’s pricing is classified into two plans:
- Growth Plan
The growth plan starts at Rs. 5400 ($ 64.62) / Quarter. A growth plan is available annually with Rs. 19,200 ($ 229.41).
Growth plan features are 1 Brand Connect, Workflow automation, Chat Automation, Audience Builder, Free WhatsApp API Approval and Setup and Unlimited team members, Bulk WhatsApp Campaigns, 24 Hours Support SLA, Rate Limit 300 API calls/ min., No Markup charges, Dedicated Success Manager, 1 WhatsApp Business Number.
- Advance Plan
Advance plan starts at Rs. 8640 ($ 103.23) / Quarter. It costs Rs. 30720 ($ 367.06) Annually i.e. per year. Currency conversion rates will fluctuate.
The Advanced pricing plan builds on the Growth plan, offering unlimited external app integrations with WhatsApp, additional User Segments for loyal and high-spending customers, and developer API access for Session messages and Incoming messages.
You can request a higher rate limit of 500 API calls per minute, and you’ll also have access to Agent Statistics. Agent Chat Assignment in advance. You will get 5 WhatsApp Business Numbers and 3 Brand connects.
Meta Introduces Authentication Templates in India
From July 1, 2024, Meta is going live, with authentication templates in India. All WebMaxy users will be able to send authentication templates to people with +91 phone numbers.
Authentication Templates are certain message templates designed for authentication purposes, like sending one-time passwords (OTPs) or verification codes. This feature will be available to all WebMaxy users who need to send authentication templates to WhatsApp users with Indian phone numbers.
If your business is not based in India and you send an authentication message to a WhatsApp user with an Indian phone number (+91), you will be charged at India’s authentication international rate. Please check Meta’s developer documentation to understand if the authentication-international rate applies to your authentication messages.
Breaking Down WhatsApp API Cost:
No Hidden Fees: Providers like WebMaxy provide transparent WhatsApp API pricing with no hidden costs for setup or trial periods.
Select Your Plan: Select a WhatsApp subscription plan that matches your business requirements and budget. Meta charges are different for every country.
Sales, support, and marketing teams all take part in selecting your WhatsApp Business API plan!
- Sales:How many leads qualify for service interactions (free quota)?
- Support:What volume of customer support queries do you handle monthly?
- Marketing:How many targeted campaigns and promotions will you run?
Per-conversation fees: Understand the varying costs based on conversation type and user location.
Find an exclusive illustration of Regional WhatsApp conversation charges stated by Meta.
Gain Benefits of WebMaxy Pricing
Find the best suitable plan for your usage
WhatsApp Business API Pricing USA Rest of the World
Conversation Types: The USA follows the same conversation category system as India, offering free service interactions and tiered pricing for other categories.
Regional Variations: Conversation costs in the USA and other countries differ slightly depending on the location where the user stays.
International Communication: Businesses in the USA and other countries may incur additional WhatsApp business charges for communications with users outside the country.
Country (Region) | Marketing | Utility | Authentication | Authentication – International | Service |
North America | 0.025 | 0.015 | 0.0135 | n/a | 0.0088 |
Rest of Latin America | 0.074 | 0.0494 | 0.0445 | n/a | 0.0423 |
United Arab Emirates | 0.034 | 0.0198 | 0.0178 | n/a | 0.019 |
United Kingdom | 0.0705 | 0.0398 | 0.0358 | n/a | 0.0388 |
France | 0.1432 | 0.0768 | 0.0691 | n/a | 0.0859 |
Germany | 0.1365 | 0.0853 | 0.0768 | n/a | 0.0819 |
Italy | 0.0691 | 0.042 | 0.0378 | n/a | 0.0386 |
Netherlands | 0.1597 | 0.08 | 0.072 | n/a | 0.0891 |
Russia | 0.0802 | 0.0477 | 0.0429 | n/a | 0.0398 |
Rest of Central Eastern Europe | 0.086 | 0.0619 | 0.0557 | n/a | 0.025 |
Rest of Middle East | 0.0341 | 0.0198 | 0.0178 | n/a | 0.0218 |
Rest of Western Europe | 0.0592 | 0.042 | 0.0378 | n/a | 0.0397 |
WebMaxy’s WhatsApp Business API Pricing Structure [EXPLAINED] For USA Rest of The World
WebMaxy’s pricing is classified into two plans:
- Basic Plan
Basic plan starts at $ 60 / Quarterly. The basic plan is available annually for $ 200.
Get access to Click to WhatsApp Ads Analytics Dashboard, Automated Workflows, Advanced Campaign Filters, Conversation Analytics, and more.
Use additional chat automation features like Delayed Messages and Custom Auto Replies.
With roles and permissions, you have control, and you can integrate up to 3 apps. There are extra user segments for Repeat and Recovered users.
Plus, you’ll have developer API access for template and message sending, as well as message status webhooks.
The rate limit for API calls is 300 per minute upon request, and you’ll receive hand-held onboarding and setup support. You will get 1 WhatsApp Business Number with 1 Brand connection.
- Advance Plan
Advance plan starts at $ 75 / Quarterly. It cost $ 250.
The Advanced pricing plan builds on the Growth plan, offering unlimited external app integrations with WhatsApp, additional User Segments for loyal and high-spending customers, and developer API access for Session messages and Incoming messages.
You can request a higher rate limit of 500 API calls per minute, and you’ll also have access to Agent Statistics. Agent Chat Assignment in advance. You will get 5 WhatsApp Business Numbers with 3 brand connects.
Standard Terms Conditions for Conversations Pricing
Now, let us understand WhatsApp Conversation and the pricing factor for it after sales.
In simple words, a WhatsApp conversation happens when a business messages a user/customer. It is a 24-hour messaging window that starts only when a business messages a user.
Businesses and users can exchange any number of messages, along with template messages, within a 24-hour conversation session without attracting additional charges.
WhatsApp Conversations are Charged depending on the category of the Template message will vary as per the receiver’s country.
Conversations costs (applicable for Indian customers) –
- ₹0.81/ Marketing Conversation
- ₹0.35/ Authentication Conversation
- ₹0.35/ Utility Conversation
- ₹0.35/ Service Conversation
The above Prices are for Sending Conversations in India. All the above pricing mentioned is exclusive of GST.
All conversations are valid only for 24 hours. WhatsApp Green Tick Application is FREE. At WebMaxy, we provide unlimited service conversations.
3 Tips to Minimize WhatsApp Business API Cost
By understanding these two key components of the WhatsApp Business API pricing structure, you can confidently browse the WhatsApp Business API pricing model and choose the most cost-effective option for your WhatsApp business communication needs.
- Optimize Conversation Flow:
Maximize Free Service Conversations: Focus on service-related interactions, like troubleshooting or order updates, using the 24-hour window effectively.
