Plan

This stage involves planning and defining the marketing and sales strategy of the company. It is necessary to determine the target audience, identify the features of the product or service offered, as well as select the promotion channels.

Reach

This is the main phase for attracting potential customers to a cold audience who are either in search of specific products or know nothing at all about what is being offered to them. The purpose of advertising at this stage is to increase the reach of the target audience, attract more potential customers to the site or shop and generate demand. BinomCraft Ukraine marketers use search engine optimisation or contextual advertising to quickly launch advertising and optimise customer interaction at the initial stage of this process.

Act

In this phase, potential clients are shown interest, e.g. by completing a feedback form, leaving their contact details or an email to obtain more information.