(AMERICAN GREATNESS) – The massive soda company Coca-Cola is facing a challenge to its internal efforts to force diversity on law firms that are contracted to work for it, as reported by the Washington Free Beacon.
In January, Coca-Cola announced an initiative that would target law firms contracted to work on behalf of the company, wherein all firms would be hit with a 30 percent reduction in their overall payment unless 30 percent of that firm’s workforce was “diverse.” Of those 30 percent, 15 percent had to be black.
Subsequently, D.C. attorney Boyden Gray sent a letter to Coca-Cola accusing them of violating the Civil Rights Act, which “prohibits all forms of racial discrimination in private contracting.”
