Target audience segmentation
For many entrepreneurs, target audience segmentation looks like this: you advertise a product, and the image of the Ideal Buyer sits in your head. He is loyal, generous and asks no questions. Like a prince on a white horse, only a buyer. When it comes to target audience segmentation, you target that buyer and… nothing happens. Because the Ideal Buyer, like princes and dragons, does not exist.
If you put enough time and effort into researching who your target audience really is, you will win.
Segmentation of the target audience https://creabl.com/service/segmentation is the division of the audience into groups, where they are combined based on similar needs (requests). Wikipedia writes that target audience segmentation is a "critical aspect of marketing" and it's true.
Segmentation of the target audience and the market is important in Internet promotion and promotion in social networks. The tools that are used for segmentation divide the audience into groups and allow you to send the most individual advertising message to each specific group, depending on the preferences of users, and not the advertiser's inner feelings. With the same advertising costs, the effectiveness of a segmented campaign will be higher.
Having recognized the target audience by sight and correctly segmented, you:
Build an advertising campaign more successfully than competitors who have not segmented their target audience. While they are trying to “hit the sky with their finger”, you are selling to “your” client.
You will create an offer for customers with a suitable assortment, because you will know what and which group needs.
Run campaigns aimed at attracting new customers - promotions, sales, prize draws and more.
Significantly reduce the time to promote and develop your online store, because. You will be able to offer your services to those who are interested in them.
