Target audience segmentation
For many entrepreneurs, target audience segmentation looks like this: you advertise a product, and the image of the Ideal Buyer sits in your head. He is loyal, generous and asks no questions. Like a prince on a white horse, only a buyer. When it comes to target audience segmentation, you target that buyer and… nothing happens. Because the Ideal Buyer, like princes and dragons, does not exist.
If you put enough time and effort into researching who your target audience really is, you will win.
Segmentation of the target audience https://creabl.com/service/segmentation is the division of the audience into groups, where they are combined based on similar needs (requests). Wikipedia writes that target audience segmentation is a "critical aspect of marketing" and it's true.
Segmentation of the target audience and the market is important in Internet promotion and promotion in social networks. The tools that are used for segmentation divide the audience into groups and allow you to send the most individual advertising message to each specific group, depending on the preferences of users, and not the advertiser's inner feelings. With the same advertising costs, the effectiveness of a segmented campaign will be higher.
Having recognized the target audience by sight and correctly segmented, you:
Build an advertising campaign more successfully than competitors who have not segmented their target audience. While they are trying to “hit the sky with their finger”, you are selling to “your” client.
You will create an offer for customers with a suitable assortment, because you will know what and which group needs.
Run campaigns aimed at attracting new customers - promotions, sales, prize draws and more.
Significantly reduce the time to promote and develop your online store, because. You will be able to offer your services to those who are interested in them.
Building a Simple Shopify App
Shopify is a fast growing eCommerce platform that adds thousands of new merchants every month. Shopify Custom Application Development https://www.makebecool.com/ser....vices/shopify-app-de
The great thing about the Shopify platform is that Shopify has openly stated that they are not interested in solving every problem for their merchants. Instead, they built their APIs and App Store so independent developers can build (and pay for) the features their vendors want.
This means that Shopify can be extended and customized with Shopify apps, whether you have your own Shopify store that you want to enhance or you want to build a Shopify app as a business.
Shopify apps don't have to be complicated either. A Shopify app is simply a piece of software that integrates with the Shopify REST API. Shopify provides software development kits (SDKs) to make building an app easier, but any program can become a Shopify app with a little bit of integration.
There are two types of apps in Shopify:
Public apps that work with multiple stores can be listed in the Shopify app store and have access to most APIs.
Private apps that work with a single store are not listed in the Shopify app store, cannot be embedded in the Shopify dashboard, and have limited API access.
The big technical difference between the two is that public applications are authenticated using OAuth, which requires additional configuration and a convoluted "new user setup". Private apps are authenticated using two keys for the same store, which act as an app-specific username and password.
Since store authentication is one of the first things you need to do, it's important to make the right decision in the beginning.
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