What is the signature ringtone of Samsung?
The signature ringtone of Samsung, known as "Over the Horizon," is an iconic melody associated with Galaxy smartphones. Recognizable even to non-Galaxy users, it serves as the default ringtone and holds a unique place as Samsung's brand sound. Originating in 2011, when Samsung aimed to embody its Vision 2020 motto in music, Over the Horizon has undergone various iterations with each Galaxy model release.
The Galaxy S6 remix, recorded by the Nashville String Machine and mixed by Grammy-winning engineer Al Schmitt, features a rich blend of string and woodwind instruments, symbolizing the elegance and upgraded performance of the device. Over the Horizon is not merely an audio file but a vital part of Samsung's brand identity. It embodies three key attributes of brand sounds: memorability, alignment with brand image, and adaptability to changing trends. As Samsung continues to evolve its Galaxy S series, the melody persists, connecting the brand across different models.
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