The Problem
With the exterior of the Raw Edge Hairdressing is almost entirely glass, passers-by could look into the salon. As a result, they could make split-second decisions about quality, professionalism, and appearance.
Having worked with a professional decorator, the salon already looked nice to begin with. However, the hairdressers believed the entrance left something to be desired.
The bare wall with the salon’s name didn’t convey the atmosphere the Raw Edge stylists were after. Plus, they noticed the salon didn’t stand out from similar ones down the street. So, the primary purpose of this renovation was to help the salon capture attention more easily and draw customers to enter and book an appointment.
The employees had many options at their disposal. They could decorate with string lights, paint the wall a different color, or add some foliage. The last option proved to be the most enticing, but then another issue arose - who would look after the plants?
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