Texas Attorney General Ken Paxton filed a lawsuit against the NCAA on Sunday and accused the collegiate organization of deceptive marketing practices for including transgender athletes in women’s sports. Paxton (R-Texas) said in a news release that the NCAA violated the Texas Trade Practices Act “which exists to protect consumers from businesses attempting to mislead or trick them into purchasing goods or services that are not as advertised.” He accused the NCAA of “engaging in false, deceptive, and misleading practices by marketing sporting events as ‘women’s’ competitions only to then provide consumers with mixed sex competitions where biological males compete against biological females.”
