On initial inspection, red carpet jewelry seems to be a story that primarily revolves tastes catered towards high end celebrity fashion statements. The antiquities tell a far greater story – fine pieces of jewelry as an appreciating asset. Rhianna, for one, has a multi-million dollar vintage Cartier collection, while Zendaya has a heavy appreciation towards cavere-worthy Bulgari pieces. It seems that A-listers are not just for the cameras, they are for make strategic investment towards their wealth too.

1. The Rise of Jewelry as a Wealth Portfolio Asset

Unlike the previous paradigm shift to the space economy, modern-day celebrities are not in Vogue Business’s and Sequoia Capital’s orbit. Celebrities are not just renting high-value jewels, but many of them are buying and curating their own collections.

Fine jewelry along with art and real estate has begun to see steady demand within the safe-haven asset sphere. This is mainly due to inflation-proof value and a strong secondary market, and with steady demand phenomenon every year.

Example: Rhianna flaunted her rare Lorraine Schwartz diamonds during the Global Citizen Festival in 2019, and they have been one of the most sought-after pieces on the market ever since.

2. Vintage High-Jewelry Revival: The Cartier Bulgari Effect

Why vintage is back: Brand heritage such as Cartier, Van Cleef Arpels, and Bulgari have always been associated with increased prestige, and now they are seeing record-breaking auction sales.

High end jewelry art couture was as much a fashion forward statement as it was an economic investment, and celebs such as Bella Hadid and Kylie Jenner have made this bold leap into retro inspired high jewelry.

For example, since first putting it on in 2018, it is worth double the amount today. Rihanna's Cartier La Panthère bracelet is one of those pieces.

3. Lab-Grown vs. Natural Diamonds: A New Celebrity-Led Debate

Investing into something that is sustainable is now a thing; Emma Watson and Billie Eilish have come out in support of lab-created diamonds, but do they sustain the test of time?

The talk: Ethical jewelry versus traditional high-value pieces. Which one will secure its position in the luxury market in the future?

4. Record-Breaking Celebrity Jewelry Auctions

Celebrity-styled jewelry alone is not enough to sell, but sentimental worth is along with resale value, such as Kim Kardashian’s Cartier watch, which goes for $200,000, and Princess Diana’s sapphire ring which is brought from Sotheby's.

The royal jewelry effect: A lot of brands used dies that Meghan Markle and Kate Middleton wore, which not only increased their demand but also resale value.

5. The Future: AI-Designed Jewelry The Next Gen of Collectors

High-profile Gen Z and Millenial influencers such as Hailey Bieber and Kendall Jenner are starting to adopt digital jewelry and NFT-backed haute joaillerie.

Investments in luxury jewelry are being supported by artificial intelligence driven customizations.

Consider the example of Rustic Gold custom pieces and the increasing value of these products in the collector’s market.

Consider the statement: Red carpet styles meets sophisticated investing

Whether it is magnificent cocktail pieces or appreciating assets, great jewelry has quickly transformed from an accessory to a great symbol that serves a multifaceted purpose. It of course at the some point serves as power, but it can also be financial security. Modern celebrities, such as a vintage Cartier brooch or ethical diamond collection, custom AI pieces, are now transforming jewelry into the next great asset class.

? Let us know, would you invest in high-profile fine jewelry pieces? Comment below!