Lowest prices. Many new entrepreneurs think: if the price will be lower than that of competitors, it means that all customers will run to them. However, if the price will be lower than other sellers, accordingly, your income will also be lower. As a result, you will not have money for advertising and good sellers of your goods - they will not work for minimum wage. You should also remember that the cheapest prices buy, as a rule, the most insolvent segments of the population. Therefore, in most cases it is better to stick to the average market price.

Overestimated margin. Newcomers often put a very high margin in their goods, for example, 300%. However, they do not take into account that there are not even hundreds, but thousands of competitors on the market. If the price is highly inflated, sales will be insignificant.

Breakeven point. Usually, entrepreneurs monitor competitors and sell the same goods at an average price, said the specialists of Mafpels management. On the one hand, there will be sales, but you can also go into the minus: not enough money to pay rent, salaries and purchase a new batch of goods. And that's because, depending on the product group, you must be sure to determine your break-even point.