Why & How Apple is losing its innovation that it’s known for?

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Apple is dying, yes, you read it right…
In 2019, Apple got dethroned from spot of number one in the Fast Company’s list of 50 most innovative companies.
But what spot did it get? Second? Third? …Fifth?
Seventeenth…
Thrown directly from the first to seventeenth sp

But Who Took the First Spot?

As we told you that Apple became the seventeenth most innovative company, you might be thinking that Samsung or Microsoft or Google took the first place, if you thought that, you are wrong. The most innovative company of 2019 was “Meituan Dianping” a Chinese Uber-like platform that provides booking and delivery services. The second position was also acquired by a similar Singapore based app that forced Uber out of Singapore and then it skyrocketed beyond expectations.

Meanwhile, these companies can’t be compared to a tech giant like Apple, they were innovative enough to surpass Apple. The list didn’t widely focus on sales or products but the ideas and innovations behind them and Apple only made it to the list cause of their processor chip that was more efficient in terms of power consumption and performance compared to their processors before.

Don’t be surprised if some professional white paper writing services surpasses Apple in terms of innovation in the future.

Does Apple Care About Their Customers?

 

The answer could be a mixture of different opinions but if you put yourself in a scenario where u have an iPhone 6, would there be a need for you to upgrade to iPhone 7 or 8 if you don’t care about hardware upgrades like camera and processor chips and bigger screen?

The answer might be no if you just use your phone to help with daily tasks like browsing the internet, texting, and calling.

The Apple customers are constantly crying out for features on iPhone that would make their tasks easier, in return all they get is a flat screen and retouched design for a higher price tag

Is Apple Running Out of Ideas?

When Apple launched the first iPhone in 2007, it took away the world with it, a lot of its competitors got influenced by its design and implemented on their devices. But as years went by and Apple was on its peak after releasing iPhone 5/5s. Its customers started complaining about how their designs were stale and every year it was the same phone with just a bigger screen and slightly powerful hardware. That’s when Apple started to go down.

Apple started taking baby steps towards innovation with their SmartWatch but it was nothing new as Samsung already had their SmartWatch in market. Apple started forcing its users to get rid of their wired earphones by removing the headphone jack completely in 2016 with the release of the iPhone 7. It got bashed but then they dropped their AirPods which got a lot of backlashes but then they got popular in late 2018 as everything was becoming wireless.

Apple is trying everything from making a new MacBook to changing the designs of their iPhones, but every year, they’re going down as they’re not making anything new at all. All they’re doing is just adding power and performance to their existing products like iPhone, iPad and the MacBook.

Competition is Getting Tough for Apple?

While companies like Samsung and Microsoft have left the element of competition behind in terms of sales and generating revenue. They are trying to solve problems with their innovations. The biggest innovation Apple has done in past year would be the implementation of AR technology in the iPhone X which is just used to unlock the phone and create “AniMoji” which is a cartoon version of your face. It’s cool until you read what the competitors have done in past years.   

Would you like to know what Samsung did with their technology? They created an app for blind and deafblind people called Good Vibes, which turns simple text into Morse code in terms of vibrations. Kudos to them for that!

Let’s just for a second, forget about the good vibes app, what else has Samsung done in last few years? The answer is “A LOT”. They have innovated their phones in every possible way your imagination could go, first, they made the Samsung Fold and then Samsung Flip, both featuring foldable glass screens with new and great features.

They are moving forward from flattening their phones and letting Apple play catch with them.

While Apple is wasting its AR technology on AniMojis and silly games, Microsoft has created holoteleportation, which enables you to be virtually anywhere in the world in real-time as a hologram.

 

After Warren Buffet’s loss in Apple, that cost him 19Billion in just 3 months. It was proved that Apple is becoming a deadbeat just being alive as an ironic trend by millennials and Gen-Zers. The majority of Apple users have never used a single Android or any other device and they are just some loyal customers sticking to the ecosystem created by Apple. What if they switch? Would Apple will still focus on useless and outdated features like putting extra cameras and making their phones flatter and bigger?

Hopefully, Apply might come up with something new and not just catch-up to its rival by releasing a foldable phone in their next announcement conference. Otherwise, some simple idea just as resume writing services could surpass them next year.

 

WHO’S THE AUTHOR?

Jeffrey McDavis has 15 years of experience and he can creatively write Blogs Articles on trending and latest news along with White Papers and Press Releases as well. Jeffrey McDavis is a Ph.D. in Mass Communication and Journalism from the University of Minnesota and he loves to read thriller novels and write content for ContentMajestic.

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