A new process however can create weight loss in those hard to target areas using cold to gently remove fat over time.

The procedure is referred to as cryolipolysis which targets localized fat deposits through controlled cooling and is a non-surgical alternative to traditional procedures like liposuction. In cryolipolysis, a physician will select an area of fat and apply an applicator that cools the fat tissue but does not harm the surrounding cells. Since fat cells are more vulnerable to cold temperatures, the process induces apoptosis (cell death) and gradually eliminates fat over a number of weeks. While cryolipolysis is the generic term for the procedure, many people refer to it as Coolsculpting™ which is an FDA approved procedure by Zeltiq™.

Unlike liposuction or other surgical methods, cryolipolysis does not require incisions or anesthesia and side effects are generally mild compared liposuction which can include short-term bruising, swelling, scars, pain and limited mobility. The procedure is best for individuals who are relatively healthy and is not a method for significant weight loss.

After a few weeks, patients will generally see about a 20 percent reduction in fat and the procedure can be done a second or third time to improve results. As long as the physician can secure the applicator to the bulge of fat, they can target other problem areas like the arms.