Tip 1: The different channels to reach your target audience

We often do not think about which social media channel we can best use to achieve our goal. For example, you can only post a short text on Twitter and you often do not reach many people. With Facebook you often reach many more people and you can easily upload your images and videos with a description! The more often you post messages, the more people will see your message. You also have an option for Facebook to set up a company page. With this fan page you often reach many more people than with a private profile. Facebook is one of the best social media platforms you can use for social media marketing.

Tip 2: When is the ideal time to post a photo?

When you post you’re online depends on the social media channel you use. In general, the lunch break is considered the most popular time to check your social media, but even in the evening’s people often watch their social media, so take advantage of this!

Tip 3: Use social media as a search engine.

You no longer have to go all over the internet, looking for reviews. Nowadays everyone just puts their opinion on Facebook or Instagram and you can easily find it. Easy!
Facebook is increasingly seen as a search engine, are you looking for a hairdresser in the area? Then you have the option to type “hairdresser Eindhoven” in the Facebook search bar and you will get a series of results. The advantage of this is that you can immediately look at photos, reviews, news updates etc...

Tip 4: Show clearly what kind of company you run

Put the right things online that you want to emphasize with your company. Show your best side and write about the developments and any progress you are making. Show why you are a success and why customers should report to you. Never forget to fill in all general information! Think of: location, opening hours, telephone number etc...

Tip 5: The best way to reach people is to write

We have so many opportunities to share these days. Photos, videos, and hundreds of filters that we can use. However, research has shown that written content ultimately reaches most people. A fun, funny or motivational caption under your Instagram photo is certainly valuable! Following the written content is the placement of videos, photos and sound recordings.

Tip 6: Photos provide more reactions and interaction

It is that simple. Place a short and powerful description with your photo to ensure that you get more response, both on Facebook and Instagram this is possible. When you post a photo, people can see at a glance what you want to say and they will automatically read the text. Photos provide more interaction! At Instagram you can also use hashtags. If you use good hashtags you will also be easier to find. This again increases the chance of more likes. 

Tip 7: Everyone has an opinion

Of course you have freedom of speech and you can put your opinion online, nothing wrong with that. Keep in mind that this applies to everyone and that chances are that people will also give their opinion back. If you get a bad review, always try to respond with respect and understanding. When you react angrily back, it conveys a wrong image to other people.

Tip 8: Share ideas with others

Are you lost track and do you not know how to proceed? Ask your followers for advice and they will get you back on track. By sharing ideas with each other you help each other.

Tip 9: With a lot of followers you can get lost

We often look for people who follow a thousand (s) people, because they are fairly easy to recruit. However, this does not necessarily give the best result. It is precisely the people with fewer followers who respond most often. They still have a good overview of their timeline. I you don’t have enough followers, you can buy Instagram followers UK anytime and boost your Instagram account.

Tip 10: Dare to post

If you don't post anything, you certainly won't be seen. Show people that you are committed to your social media and do your best for a nice post. Your followers will certainly appreciate this and the likes and comments will follow! It is advisable, for example, to post at a fixed time every day. This way your followers know when they can expect a new photo.