The white-labeled championship software of mainline will allow Learfield IMG College team at each of the Big 12 member schools the option to market patrons on visibility. The tournaments will feature various school branding, and the university-branded esports tournament site will offer brand marketers an chance to connect with student participants via an integrated platform experience and shared affinity. Learfield IMG College will utilize IP rights and its university marks for the tournaments that are university-branded.
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