Creating links with infographics

Visual content is a great way to earn links, but it's time to abandon infographics. Instead, every link builder should use these 3 forms of visual content.

Infographics

Some optimizers and publishers like them; some hate them.

Whatever your personal perception, there's no denying the fact that they've been an effective way to get authoritative links from some of the world's leading publishers for quite some time.

The truth is, with a great concept, infographics make life easier for the journalist or blogger. All they have to do is write a brief introduction (in many cases they will even ask you, as the creator, to do it for them), use code to embed it, and they have an article ready to go https://inkbotdesign.com/infographics-for-link-building/.

The best publishers still use infographics 

Just last month, for example, the Daily Mail published several infographics, including this one, which looks at complaints from tourists, and this one, which looks at driving laws across Europe. As of this writing, three other papers have been published in the last 30 days.

Run the same search for the Huffington Post (Google's search operator for "site:huffingtonpost.com infographic"), filtering the results for the past month, and there are too many to count!

The reality is that infographics are still proving to be an effective way for many SEOs to get links; they're just becoming much less effective than they once were.

For many, infographics died sometime in 2012 . However, in the last 12 months alone, many of the major publishers seem to have begun to move away from this content format.