Introduction to SEO

What is SEO

Search Engine Optimization, or SEO, is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. The goal of SEO is to rank as high as possible in Google's organic search results for relevant keywords, which will result in more website visitors.

To improve your website's SEO, you should start by identifying the most important keywords that you want to rank for. Once you have identified these keywords, you can then begin optimizing your website around them. This includes both on-page optimization, such as adding these keywords to your website's title and content, as well as off-page optimization, such as building links from other websites back to yours.

SEO is an ongoing process, and it typically takes several months to see results. However, if done correctly, it can be an extremely effective way to drive more traffic to your website and improve your business' bottom line.

Type of SEO

There are two types of SEO: on-page SEO and off-page SEO. On-page SEO includes optimizing your website for specific keywords so that search engines can more easily find and index your site. This can be done through optimizing your website's title, header tags, and meta tags. Off-page SEO includes promoting your website through link building and social media. By building links to your website from other high-quality websites, you can increase your website's authority and improve its position in the search engine results pages.

Additionally, by sharing your content on social media, you can increase its reach and drive traffic back to your site. Both on-page and off-page SEO are essential for driving traffic to your website and improving your search engine ranking.