With Search Engine Optimization being a popular marketing strategy nowadays, plenty of companies offer SEO services in the USA. Many business owners realized how SEO could help them get more clients and increase their reputation. With so many companies operating on the market, how can you find an SEO company USA that will bring actual results for your business? Read more to find out what sets expert SEO agencies apart and how you can spot one.
What Do SEO Companies Actually Do?
Almost everybody heard about the term “SEO”, but few understand what it represents. The term refers to all the actions and strategies done on and outside of a website to help it rank higher among search results. The key is to create value for your website so that search engines like Google see them as a potential fit for people who search for certain keywords related to your business. Google and other search engines crawl websites and evaluate their content, speed and structure. They have these evaluations in a huge online library. This information is passed through their search algorithm, which decides which websites are best to be shown to users.
While the algorithms have changed significantly fifteen years to twenty years ago, SEO was mostly about having as many links and repeated keywords throughout your website as possible to have it rank higher on search engines. Search engines now offer the best and most accurate content for their users. As a result, their selection criteria for top websites have also changed significantly. If you could get away with spamming keywords and links in the past, now this would qualify as black hat SEO, and you would be flagged as a low-authority website.
Coming back to the present, your website must now provide real value to visitors. An expert SEO company USA has many tasks to ensure your business is appealing to search engines:
- They will do an initial SEO audit of your business to decide the best course of action
- They will do keyword research to see what your focus keywords should be
- They will analyze keyword competitivity
- They will make a content plan, starting from low competitivity keywords and going all the way to the more competitive ones.
- They will scan and fix any errors or broken links on your website
- They will optimize your website structure
- They will optimize your current website content
- They will create new content for your website periodically
- They will place links to your website on high-authority domains
- They will provide monthly reports and insights about your SEO situation
- They will implement the right SEO services USA according to these reports
Experience Is Important for Your SEO Company USA
Experience is one of the most important factors when looking for an SEO company USA. Therefore, you should only consider working with companies that have been working in the SEO niche for a while. While new SEO agencies can bring results, working with an already established agency is safer. That is because teamwork is important in SEO, and while new companies might have a few experts in their teams, you can’t be sure those experts are good at providing team-based results.
Coordination is also important in a SEO company USA. You can have the best experts in the field and not get results because there is no harmony between their parts. A management team must coordinate them with experience that knows each team member well enough and can combine their efforts to bring in the best results for their clients.
For SEO services USA to bring your business good results, the SEO company USA should have experience in your industry. Each industry is different and requires specific strategies and content types in order to surpass competitors. If your SEO partner has already worked in the industry you operate in, and they will need less research on the industry trends and tactics. They will also have past results to analyze and help them decide the best strategy for your business.
Ask For Case Studies to Prove Their Worth
Having years of experience doesn’t guarantee their SEO services USA are capable of delivering good results for your business. However, all SEO agencies keep track of their past projects for two reasons:
The first reason is to learn from past experiences. Keeping track of all the strategies and actions done for a business and their results enables them to analyze and see what worked and what didn’t. Past experience in an industry also enables them to pinpoint the trends and the amount of work needed to achieve results.
The second reason is for showcasing their work. Every SEO company knows they must provide a portfolio of work to secure new clients. When it comes to digital marketing, many businesses are skeptical about the agencies’ ability to bring value to their business. It is important to be able to show past work and results as proof that they know what they are doing.
Next time you talk to your potential SEO agency, ask them for case studies on the businesses they helped before you. You can also ask them if they have case studies in your business niche to show you. Make sure they explain exactly what they have done for those businesses and what progress resulted. The most important aspect to look for is the Return Of Investment (ROI) for their past clients. A high ROI means what they did for that business really worked.
Check Their Website and How Well It Ranks
This aspect is often overlooked by entrepreneurs who search for expert SEO services USA often overlook this aspect. Every SEO company does Search Engine Optimization for their website to get more clients through organic traffic. If they are nowhere to be found on Google, it raises a red flag. If an SEO company isn’t capable of making their business rank in the first search pages on Google in an industry they already know well, what makes you think they could make your business fare any better?
A good SEO agency should have a clean and easy-to-navigate website with plenty of valuable content to its visitors. You should read some articles on their website to see if they offer any value to you. If the content is written just for the sake of having content with nothing to offer, that is a warning sign that they don’t offer very good content writing services. If they don’t have quality content on your website, you will probably get even worse content for yours.
Don’t forget to search for SEO agencies with different keywords and see which ones rank good for more than just one keyword. Being able to rank high for different keywords clearly indicates that the agency is very good at what they do. Even if the agency was referred to you by an associate, friend or family member, you should still do some research beforehand.
Low Prices Mean Low Quality SEO Services USA
While it is important to be careful not to overspend on your business's marketing strategies, looking for low-price SEO agencies isn’t recommended. Agencies that offer high-quality SEO services USA know their worth and what they can bring to the table, so don’t expect them to have the lowest prices on the market. In the first months, you will not be able to see significant results, so it is important to choose an expert SEO agency to help your business grow.
SEO agencies with low prices usually fall within two categories:
- New SEO agencies that don’t have many or any case studies to show to their potential clients, so they start with low prices to make it easier to gain new clients. Working with these agencies is not recommended because you can’t really know what they are capable of. Also, since SEO is a long-term investment and you need several months to see any results, you don’t want to invest money and several months into working with a company that might not be what you are looking for.
- Low-quality SEO agencies that can’t provide top results for their clients so they just fish for new potential clients using their low price as a hook. Working with agencies that won’t help your business achieve the first-page search results on Google is not recommended. These agencies, like the new ones mentioned before, usually can’t provide proof of their work success and will try to lure you in with their low prices.
Search Engine Optimization is one of the best marketing opportunities for businesses in all niches. Quality SEO Services USA provide businesses with new clients and brand development opportunities. While SEO has proven its huge benefits, with companies ranked on the first search result page getting almost all of the visitors who search for goods or services in the niche, the most important part is partnering up with the right SEO company USA. With so many to choose from, it is important to take into account their experience, their past work and make sure they offer the right prices for their work.
