To decide if White Label is what your business needs, you first need to understand what this model implies. White Label is a solution that consists of a set of services, but these services are not provided by the agency separately, but by one company. Imagine operating under a bigger, more experienced and stable brand that also has a good reputation and takes responsibility for some aspects of your business. This is still your unique project, but if your company cannot obtain the required license, for example, the solution provider will share theirs with you.

If this seems interesting to you, keep reading and find out everything about White Label in order.

White Label is a technical and business solution for iGaming projects.

First of all, the White Label provider grants the operator a sub-license of its own license.

Payment systems are also integrated with White Label. NuxGame white label sportsbook providers  provide their solution separately for their customers, but White Label sub-licensees receive it as a package, which saves a lot of time and money.

Speaking of games for the platform, the white label provider plays the role of content aggregator. This means that you do not have to collect all the games one by one, wasting time and effort through trial and error. You sign one contract and all games are yours along with the online casino platform.

The software or platform, including the backend and frontend, is also part of the White Label service suite. All technical aspects will be settled at this stage. A high-quality platform will be a huge advantage in the future: your operation will become smoother if troubles such as technical problems, payment problems, download speeds, errors in site navigation, slow player support, etc. will not be resolved as they become available, but will be prevented in advance during the development of the platform. It includes functionality, design and even hosting.

The previously mentioned player support is also included in NuxGame's White Label solution by agreement. Our team decided to provide projects with the necessary chats and other channels - then not the operator, but the solution provider is responsible for all communication - when we realized that setting up this aspect takes a lot of time for operators, although it should start working from the very moment of launch.

But the technical support of the operator itself is necessarily included in the package of services.

By purchasing a White Label solution, operators get a ready-to-launch product, but there is still something they will have to do themselves: promote their gambling platform. White Label projects have separate domains that are created specifically for them, they also have a unique logo. Gambling operators advertise their sites to players, offer their own bonus policy, create special offers and promotional campaigns, and organize tournaments and prize draws.

How to open an online casino with White Label from NuxGame
When everything is planned, questions are answered, ideas are found, it's time to start a discussion with NuxGame. At this stage, the terms of cooperation are discussed, including the price for the platform, commission, monthly payments and other financial details. The sublicense, payment system and game providers, platform features and technical details are also determined at this point.

The preparation process will take no longer than three months, then the project will be ready for launch and operation. NuxGame will take care of the licensing, platform development, website design, as well as filling it with games, integrating payment systems and player support channels, if so agreed in advance. The branded online casino will then be handed over for launch. All you have to do is start promoting your business.

Creating a gambling platform with NuxGame is beneficial for anyone who has a limited budget and time, but has a clear idea of ​​​​what they want to do. White Label provides:

- Quick launch. Operators receive a ready-made online casino platform within three months.
- Minimum paperwork. Operators don't have to go through all that complicated licensing process because NuxGame experts will take care of it.
- Games and payment systems. Contracts with suppliers of games and payment systems are concluded directly with NuxGame. The company integrates a full list of developers depending on the operating market.
- Customized design. The development of the design and functionality of the platform takes place in accordance with the technical specifications of the client.
- Cost effective solution. Since the sub-license is already included, operators can use the funds saved on obtaining a license, as well as integrating games and payment systems, and invest them in the development of the project.
If you would like to purchase a White Label solution or learn more about the difference between a White Label and a Turnkey Casino and additional services you can get from NuxGame experts, please contact our sales team.