TV Market Consumer Side Is Weak, Mini LED Display To Maintain Rapid Growth, 22 Years Is Expected To Exceed 4.6KK

Under the continued impact of the war between Russia and Ukraine, the global cost of crude oil, natural gas, fertilizers, and other materials rose rapidly, coupled with the Fed's monetary policy adjustments to affect the inflation problem and the repeated epidemic brought about by the impact of logistics bottlenecks, the overall global consumer electronics screen market demand has been greatly impacted.

Viacom research data shows that the overall TV panel market shipment size is expected to be revised back to 256kk from 266kk in 2021, continuing last year's downward trend, also shows the current situation of insufficient end-consumer buying.

However, in the overall market size contraction, TV brands continue to weaken the battle for popular entry, and put more resources into high-end flagship models, through high-tech and high picture quality of high-end value strategy to respond to the overall weak demand situation, to explore profit growth points. Mini LED display backlit TVs and OLED TVs are the biggest beneficiaries because of their leading technological capabilities.

The data from Viacom shows that the global Mini LED display backlit TV panel was commercialized on a large scale in 2021, with shipments reaching 1.9 kk. Despite the impact of the above environment, the demand for Mini LED display backlit TV panels will continue to grow rapidly this year, reaching 4.6 kk. If the epidemic eases in the second half of the year and the boom picks up, there will be room for further improvement.

22 Years Of Mini Led Display Supply Chain Continues To Mature, New Product Releases Accelerate

From January-May 2022, TV head brands have significantly accelerated the release rhythm of Mini LED display TV, according to the existing statistics of Wanxiang Intelligence, there have been six head brands, the release of several 10 new Mini LED display products, the price level is mainly focused on the brand's high-end grade, and began to try to the middle and high-end grade.

Viacom believes that Mini LED display TV display remains focused on the brand's high-end segment in the short term, but as the technical capability and scale improve, the supply chain gradually matures and the cost decreases, Mini LED display has begun to expand to mid-to-high-end models, which will achieve a rapid boost in the market size of Mini LED display backlit TVs.