You recently made 2K MT the announcement of J. Cole having his own cover. How did that happen and what was the reason? Three and a quarter years ago after he was dunked in one of the breaks during the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd love to be on MyCareer and assist you in thinking about the possibilities around that.I worked with our team on bringing this to life , and it was very fitting to work alongside J. Cole. However, I am awestruck that it's called"the Dreamer Edition, because it was just like one of those dream ideas that were realized over the course of years. It took a long time to sort of make this occur.

Obviously his integration into the world of basketball and being a player in the international arena and doing a lot of very big things in the basketball world. When we put out the teaser, everyone believed it would become another player in the basketball world... That's why it was a dream that came together and so excited to live in fashion, culture and music. 2K is seated at the table now.

Do you see this becoming a thing now with covers? A performer, a non-athlete or another rapper?

Yes we're beginning to live in areas that aren't just basketball courts or aren't only video games. So I definitely think that's possible as we continue to expand within the ecosystem of culture and where it will bring us, who knows? Right? There is a lot of talk about how athletes want to be musicians and athletes are musicians. You hear about it every day, and you can see it. You've probably seen the Serge Ibaka thing last week which saw him get 35 million listeners on Spotify. It's like living in a sense. It's 2K's job in that is to just remain as authentic as they can and to push the boundaries of culture. So wherever we can play Buy NBA 2K23 MT Coins into that, this will excite us.I have to ask this. Many fans have wondered what the reason behind 2K23 not being a joint cover by LeBron and MJ in the legend edition? Did you guys consider LeBron?