We don't live in a monochromatic world. People are visually attracted by unique and loud designs that speak your brand. A logo is an image that gives your business brand identity and attracts customers. A suitable logo says everything about your business and must evoke a sense of connection between your brand and consumers.

Don't worry; we have covered you with various logo designs that you must choose for your business to distinguish itself in the competitive market.

Wordmarks

Wordmark logos are among the most influential styles of logo designs. This style is simple and skillfully designed with unique font and color combinations based on the company's name. Many companies, including Google and Coca-Cola, have adopted this style.

The best thing is that once you've decided on a font and logo style, you may generate logo variations. Our typography logo design services are ideal for illustrating a unique font for your company. However, if your company has a long name, this logo style might not be appropriate if your company has a long name. 

Pictorial Marks

As explicit as it sounds, the pictorial mark, also referred to as a brand mark, is a graphics-based logo with no text. The icon symbolizes the meaning of the brand. Some examples include a blue bird icon for Twitter and a white and red rings bullseye for Target. Each company's logo is so distinctive and well-known that just a symbol is instantly recognizable.

However, suppose you are starting your company and have not yet established a solid foundation. In that case, it is optimal to begin with other types of logos that demonstrate your company brand effectively.

Abstract Logo Marks

Do you want your logo to speak for your company? Abstract logos are ideal for companies with a lot to communicate because they combine multiple concepts into a single symbol. BP and Pepsi are examples.

Abstract logo marks are practical since they represent your brand in a single symbol. This is not the same as a mascot. The abstract logo is absolutely one-of-a-kind, with an unusual combination of colors and shapes.

Mascots

Mascot logos are identifiable brand ambassadors for your company. They are designed to connect with your target audience. The character humanizes your brand and strengthens your brand. KFC's Colonel and Cheeto's Cheetah are famous ambassadors.

Combination Marks

A mascot is just a part of your brand. Sometimes it doesn't fully reflect your brand. That is when many brands prefer to incorporate combination marks. The following comprises letter marks and mascot /pictorial/ abstract marks that enhance the brand message and communicate what the brand is about. Your business has access to versatility and flexibility as the combination mark conveys the brand value. They reinforce your brand by increasing recognition and brand engagement.

The pictorial and text are formatted side-by-side or integrated to establish an image. Some of the well-known examples include Lacoste, Burger King, and Doritos. This way, your target audience would be able to associate your brand's name with the mascot. However, this type of logo may overpower the visual appearance if you seek to have a minimalistic and simple logo.

Emblem Logo

Emblems give old-school yet professional vibes, such as stamps, seals, school logos, or government agencies. This type of logo comprises a symbol, text, or geometric shape to give a traditional touch to your brand. Each detail of the logo is gracefully designed to provide a professional appearance.

However, other corporations, such as Starbucks and Harley-Davidson, have begun to incorporate emblem logos by adding a modernizing aspect to fit in with the 21st century. Thus, it can work well for businesses in the food and beverage industry.

So, if your marketing plan includes a logo on shirts and hats, you must choose a simple design. Keep your design simple and bold.

Monogram

Monograms, also known as "letter marks," are typography-based logos, usually a combination of three letters, to design a single logo. With a range of new logo designs, the essence of these logos hasn't lost its edge. The artistic carving of the letters is conveyed in an impactful way to reflect the symbol of class, professionalism, and luxury.

In other words, your brand is a canvas that you have beautifully and elegantly painted to demonstrate your skills to the audience. However, just as your canvas requires your sign to give it recognition, your brand requires a monogram logo to communicate that your business provides high-quality services.

The letter mark is simple yet elegant. Utilizing just a few initials creates effective branding. For instance, it is easier to say "LV" versus "Louis Vuitton." Now you get psychological impact?

Why Choose Us?

Have you created a brand for your business yet? It can be challenging to think of a new business name!

We leave no room for abstraction because artistry is in our DNA. We aim to transform your idea into reality so your business may prosper. Before you decide which logo you want for your brand, take a moment to explore our portfolio.

Ready to get a professional logo? Avail of our logo design services in Los Angeles and establish your brand with us.