NBA 2K has evolved from to a 2K MT mere product of hype in the world of gaming. It's now a moment in culture and its intersection with music, pop culture and sneakers with fashion and, of obviously, basketball has taken the game to levels that none other game has surpassed. With the release of its most recent edition, NBA 2K23. the game broke records when it announced J. Cole as the first ever rapper to be featured on with the covers of NBA 2K with the Dreamer Edition. Although it's certainly a surprise that 2K had a cover of this at such a late stage in its release, the overall trend of the game's gameplay may have indicated that this could happen one day. However, even with that said it wasn't actually 2K's idea. It was J. Cole's.

"Three and a Half Years" when he dunk on one break on the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd like to be on MyCareer and help think about the concept of it"" Ronnie 2K tells Complex. "I have worked with my team to bring this idea to life but it was a great opportunity to collaborate with Ronnie 2K. When we launched the teaser, everyone assumed it was going to just be another basketball player...it allows us to stay in style, culture, and the music and 2K is seated at the table now."

J. Cole cover J. Cole cover is one of the four covers featured in the latest edition of 2K and the other covers feature Michael Jordan, Devin Booker and a duo of Sue Bird and Diana Taurasi. NBA 2K23 discussion has been in the news on social media as of late with the NBA ratings dropping this week. Kevin Durant even took at an amusing snark following his 2K rating being released.On the week leading up to the game's releasewe spoke with Ronnie Singh aka Ronnie 2K on the reason for putting MJ in the front cover instead of LeBron and why Devin Booker was selected over other NBA stars MyCareer, ProAm gameplay, and much more.

As someone who is part of the development process, what's the most exciting thing you're looking forward to about with NBA 2K23? Well getting to see Jordan in the center of the book is always an amazing experience and working alongside him, and the declaration that will make us feel proud of our game: the best ever. It's a great example of what we were trying to Buy NBA 2K23 MT accomplish from a marketing point of view as well as for how this game's implications will be.