"Three and a half years ago in the past, when he dropped a shot at one of the break times during the All-Star Weekend Saturday Night, J. Cole said 'Ronnie, I'd love to be in MyCareer and help you think of the possibilities around that,'" Ronnie 2K tells Complex 2K23 MT. "I collaborated with the team to bring this idea to life , but it was appropriate to work with his. When we released that tease, everyone thought it was going be another basketball player...it lets us to experience the latest fashions, music, and culture and 2K is seated at the table."
The J. Cole cover is one of four covers on the brand new edition of 2K with the others featuring Michael Jordan, Devin Booker and a duo with Sue Bird and Diana Taurasi. NBA 2K23 news has been buzzing on social media of late with the NBA ratings dropping this week. Kevin Durant even took at playful snark after that his rating for 2K was released.On the week leading up to the game's release, we spoke to Ronnie Singh aka Ronnie 2K on the choice to put MJ as the game's cover instead of LeBron and the reason why Devin Booker was selected over other NBA stars, MyCareer, ProAm, gameplay, and much more.
As someone who's apart of the process, what is the most important thing that you're thrilled about with NBA 2K23? Well having the honor of putting Jordan at the top of the list is always amazing and working with him, and also the statement that tells us that we are about our game: one of the greatest ever. This really speaks to the goals we set out to do from a marketing perspective and also to what the game's impact will be.
We've got we have the Jordan challenges. They're back. But they're larger. Better. There's been a lot of buzz around, all of them, and the one that's likely to be really emotional, and the one i'm most excited to return to and revisiting is Kobe. The first game will be against one another. It's going to be really fun. I'm a major MyTeam player so I was quite excited to more contracts and triple threat online co-op.
Recently, you announced J. Cole having his own album cover. How did that happen and why? Three and a half years ago, when he dunked in at least one break during the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd love to have you on MyCareer and help think about the ideation around that.I collaborated with our team to bring this concept into existence, but it was a perfect fit to collaborate with J. Cole. It's great that it's called"the Dreamer Edition Buy NBA 2K MT, because it was similar to one of those dreams which was realized over a period of years. It took quite a while to make it occur.
