Standard visitor analytics are expanded upon by conversion metrics. They concentrate on narrating the events that led to the beneficial activities that visitors might perform on your website. Typically, they are acts that have an effect on commercial performance, like revenue sums, conversion rates, etc.

Google Analytics offers a few standard conversion indicators. You can examine them all in the Traffic reports to determine how much value each of the various channels is generating. These are typical conversion metrics:

Goals: The quantity of worthwhile website activity, such as sales, leads, or downloads

The proportion of visitors that accomplish an objective is known as the conversion rate.

Transactions are the total number of individual purchases made or products added to a shopping cart on an online store.

Revenue is the financial worth.of the online retail sales

By taking a look at the quantity of objectives and transactions from each digital marketing channel, the conversion rates, and the cost per conversion, you can begin to estimate the value of the campaigns you run through those channels.You can determine if a channel is lucrative relative to the time and money invested in it using these three data factors.