Sales Navigator is a LinkedIn feature that was created as a powerful tool to help businesses and marketers reach the right decision-maker that helps them connect and engage with LinkedIn users. It is the paid version of LinkedIn that gives you access to many advanced features that can enhance your sales strategy. LinkedIn is a powerful tool for lead generation. It allows you to connect with potential customers, build relationships, and share content that can help you generate leads. You can also use LinkedIn Ads to target specific audiences and create campaigns that are tailored to your target market.

You can use the Lead Builder feature in Sales Navigator to create a list of leads based on your criteria. It provides marketers to prospect the opportunities through advanced search filters and Personal In-mail features. Additionally, LinkedIn optimization provides valuable insights into the interests and needs of your target audience, which can help you create more effective lead-generation strategies.

Uses of Sales Navigator to find prospect leads for your business

Build a hyper-focused prospecting approach: Prospecting is one of the key steps in the lead-generation process. To make prospecting easy for marketers, LinkedIn Sales Navigator gives plenty of options and filters that help you build a hyper-focused approach for your prospecting efforts.

View who else is viewing: The people also viewed section is a fertile ground for finding new leads and helping users increase their visibility on LinkedIn. The best thing is this feature is updated multiple times each month to maintain a steady flow of fresh faces to reach out to and engage.

Optimize Your Profile: Sales representatives need to optimize their LinkedIn profiles to make them stand out from other users on the platform. A profile represents their brand, as well as your organization. Always remember, 82% of buyers look up providers on LinkedIn before replying to make the right first impression.

LinkedIn Groups: LinkedIn Groups is the best method to use LinkedIn Navigator for prospecting. You can find your targeted audience on LinkedIn Groups. With the basic version, you can join relevant groups, participate in discussions, contribute your ideas and establish yourself as a leader in the respective industry.

Upgrade Your Profile: A Sales Navigator account has some profile features to help you stand out. You get to use a larger and better profile picture and background photo. This allows you to use impressive images that will linger in prospects’ and clients’ minds.

Team Link: The Team Link connection is a Navigator Team feature that helps you get leads by relying on mutual connections.  You can turn on ‘Team Link’ to see leads who share a first or second-degree connection with you and other members of your team.

Advanced Search: Beyond the unlimited number of searches monthly, the navigator advanced search is its most prominent feature. You can use the keywords when searching for profiles, companies, and organizations.

InMails: The most basic navigator subscription provides access to InMail. InMail is a LinkedIn-only resource that shares similarities with emails. You can gain an edge over other sales reps since your prospects’ emails are probably congested with other sales content. You can get better client retention and sales conversion rates using LinkedIn’s InMail.

LinkedIn Sales Navigator feature is a game changer for any business. With this, you can unlock new prospects, get sales insights, and access out-of-network collections. Once you learn how to use LinkedIn Sales Navigator, you will see how it will boost engagement in your article content.