Backlinks remain one of the top three factors in Google rankings, which means that you simply cannot ignore the need for a solid strategy to get them. Without creating high quality links, the reality is that you won't rank highly for competitive keywords and search terms.

Not all links are created equal. In fact, the wrong link type can harm your website and negatively affect your rankings, which will affect organic traffic and, as a result, income.

You should regularly analyze your backlinks and competitors' links to find new link building opportunities that will help increase your organic visibility, identify any issues that may be holding back your site's performance, and find the most appropriate ways to take action to address those issues.

What is backlink analysis and why should you do it?
If you don't regularly analyze your backlink profile, then you need to get started. The more information you have about your link profile and the profile of your competitors, the more likely you are to use that information to improve your strategies.

Determine Competitive Link Breaking
Doing backlink analysis will help you understand the gap between you and your main competitors. By understanding the quality of your own link profile and your competitors, you can determine your ability to rank in relation to others and understand how difficult it will be. This means you can develop a strategy that narrows the gap between links and helps you gain a competitive advantage.

Identify bad links and take action to protect your rankings
The wrong link type (often called bad links, toxic links, spam links, or unnatural links) can harm the organic performance of your site, and backlink auditing is the most effective way to proactively find these issues and areas of concern, so action can be taken to protect your ranking.

If you are unlucky and have already faced negative impact from bad links, you will need to do an analysis to fix the problem and restore your lost rankings.

What is a quality backlink?
Quality links come from trusted sources and are in no way intended to manipulate search engine rankings. The best way to get an idea of ​​what they look like is to refer to the Google Webmaster Guide:

The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally catch on in the online community. Good content pays off: links are usually editorial choice, and the more of you useful content, the more likely it is that someone will find this content valuable to their readers and link to it.  When a link is posted in the editorial office, it is done by the author or webmaster because they have made that decision. They didn't need to link, but they chose you because you created a valuable piece of content that they want to develop or use to help their readers. And this is what we must pay attention to. Can also buy high pr backlinks from similar resources using a unique outreach service.

The reason digital PR and content marketing have become such a popular link building tactic is because they directly lead journalists, editors, and other publishers to choose to cover and link to a story or piece of content. These tactics will help you create high quality links and avoid the risks of toxic links.

But what do quality links look like in practice?
Also, to be posted in the editorial office, a high quality link ...

Has the ability to send referral traffic. Let's not forget that links are mostly navigational in nature, and if a link can drive quality traffic to your site, it is probably a good link.
Thematically matches the content of your site. There are several things that are more unnatural than links between two pieces of completely unrelated content. Quality links come from other web pages that cover a similar topic to yours.

Comes from a trusted source. Links are a vote of confidence from one site to another, and the highest quality links come from the most trusted sources. In other words, you will trust a friend's recommendation any day, not a stranger, and the same can be applied to backlinks. A link from a trusted site such as the New York Times is ultimately a link of higher quality than a blog that no one has ever heard of, which is not clearly thematic and produces substandard content.