The state of the SMB industry is less than ideal given that many small and medium businesses are having a difficult time keeping up with all financial obligations that are upon them. Costs are getting higher and profits vary, depending on the business domain and type. Many outsourcing SMB’s are losing clients and therefore, their budget is decreasing, while others that have their own product may be doing just fine. Regardless, there are always reasons and ways to get better and everyone should seize the opportunity to do so. Here are a few tips to encourage this idea.

Consider customer segmentation
Having done your homework regarding selecting your target audience is a great place to start. However, there is a way to level up and divide your audience into groups with same or very similar interests. Depending on the nature of your business, this could be done in several ways. One suggestion on how to start is to write down all the qualities you considered when choosing your target audience. Once you list all the interests that fall under the category of your target, it’s time to think about a way to divide these into groups that make sense. It makes no difference how many groups you end up with. What matters most is that these groups are made in a smart way. Now you have the freedom and a task to incorporate these groups in your marketing strategy, newsletters and anything that relates to customer relations. After all the work is done, you should test yourself to see how you did. It will take a few months for the changes to kick in, but you should be able to compare the new conversion numbers with the old ones and, hopefully, see a positive difference.