Links are one of the key factors influencing website promotion. They are of great importance to search engines because they help determine the authority and reliability of a site.

Internal links help improve site navigation and promote its promotion. They can be used to create contextual advertising that attracts visitors and increases traffic to the site.

External links are also important for website promotion. They help increase its ranking in search engines and attract more visitors. However, it is important to remember that low-quality links can harm a site, so you should only choose reputable and relevant sites for placing external links.

In addition, links can be used to build a site's link profile, which is one of the factors search engines take into account when determining a site's ranking. The more quality links pointing to your site, the higher it ranks in search results.

Today you can take reliable links for your website:

Social Media: Follow groups and pages related to your topic and leave comments with links to your site.
Forums and Blogs: Find forums and blogs where your topic is discussed and participate in the discussions by posting crowdlinks.
Guest articles: Offer to write an article on a popular site with your link.
Site directories: Register your site in popular site directories such as Dmoz or Yandex.Catalogue.
Link Exchange: Find sites that offer link exchange and offer them your link in exchange for theirs.
Press Releases: Publish a press release about your website on popular news sites.
Comments on popular sites: Leave comments on popular sites with links to your resource.
Collaboration with other sites: Find sites with similar topics and offer them cooperation, exchange of links or articles.
Participation in ratings and competitions: Participate in ratings and competitions, where you can receive links to your site from the organizers.
Thus, links play an important role in website promotion and their use must be carefully planned and implemented.