The engagement rate is critical to the TikTok algorithm; in reality, it contributes to your relevance. Therefore, if you've already developed a TikTok marketing approach, the time has come to boost your followers' engagement. By increasing your TikTok interactions, you will avoid losing followers and increase their engagement with your content. As a result, your engagement rate will increase, and you'll become more valuable on the TikTok app.

Create Suspense And Narratives

Using TikTok's unique combination of native tools and features, one way to keep your viewers engaged is to create videos that include relatable storytelling. This is why the #makeitstop trend is growing and why Fanbytes' JP Saxe campaign achieved an unprecedented 31.53 percent engagement rate, more than doubling the industry average!

It's not the first time a trend in storytelling has gone viral on TikTok. It's because Gen Z, a generation defined by their 8-second attention spans, has begun to replace television with TikTok, a platform that provides short-form entertaining content. Users engage in this trend with idle curiosity about the story and a desire to see how it concludes.

Attend To Everyone

You should respond to each comment after your fans or TikTok users respond to your question video.

Individuals feel valued when someone considers their responses, and other users are more likely to post a comment if they are confident you will respond to their affirmations/questions. Additionally, you increase your comment count significantly when you buy likes on TikTok. With more likes on your videos, you can receive huge attention and engage them to interact with your content. 

Maximize Influencer Communities

Numerous brands have discovered the secret to social media engagement on TikTok by leveraging TikTok influencer communities. These marketers live and breathe TikTok, and their followings are built on the strength of the content they create. They are TikTok natives who understand how to leverage the platform's tools, features, and new trends to their advantage.

As a result of their high level of TikTok engagement and interest in what they have to say when they partner with or become related with your brand, you are viewed positively in association and gain access to a warmed-up audience.

Collaborate With Other Brands

By collaborating with other brands, you can increase your brand's visibility.

This way, you can achieve results in a fraction of the time you could on your own.

Remember to choose a relevant brand to your industry; this ensures that the brand's audience can also be your audience.

Keep It Simple And Brief

Another effect of the abundance of content on users is that their attention spans are significantly shorter. Thus, one factor to consider is that TikTok users are, on average, under the age of 20, a demographic that many have argued is losing its ability to focus for extended periods.

While TikTok videos can last up to 60 seconds, we recommend keeping them closer to 15 seconds in length. It may require you to distil your ideas down to their core message, but we've seen time and time again that this is what audiences respond to the most.

Conduct Contests And Raffles

Contests and giveaways are a surefire way to increase your following and engagement rate on TikTok. 

By repeating them, your followers will feel more compelled to follow you.

Additionally, it allows your followers to try the product you offer; if they enjoy it, they may become customers.

Include A TikTok Link 

You can promote your TikTok profile or specific videos via deep links from other social channels and content. For instance, if your TikTok profile or video has fewer followers than your YouTube or Instagram profile, include a frequency to your TikTok account or video in your Instagram or YouTube profile.

This is particularly effective if you are aware that your audience frequently utilizes both platforms.