Do you want to write an impressive case study solution? More than 70% of marketers write case studies to attract customers. 

These engaging stories stimulate the buyer to make a positive buzz around your organization. To write an effective case study solution like the Natureview Farm Case, you are required to avoid a lot of pitfalls. 

Below there are the five most common mistakes that you should avoid when starting a case study.

• Asking inappropriate and wrong questions

To craft a case study solution, you have proper details of your customer. Most case study managers ask questions that customers answer in simple “yes” and “no”. Stop asking these sorts of questions.

Instead, you have to ask the questions that bring quote-worthy answers for your business. What were the challenges and difficulties they were facing before using your product?

What is the long-term impact of your product on the customers? These thought-provoking questions will allow you to write great content for your case.

• Taking over the story

Sometimes, even when the most appropriate questions are asked and customers give good answers, the managers are tempted to take over the whole narrative. 

Most of the case study writers include more jargon than the buyer’s perspective which is the biggest mistake. 

• Dragging in content

Most case study writers drag the whole narrative. So, you do not have to turn a two-page case study into eight-page fluffy content. It is observed that readers skim the content. 

Therefore, in order to create precise case study content, you have to write impactful information that actually works for the benefit of your business. 

Highlight all the engaging and most important points and erase the rest.

• Absence of real numbers in the case

When a customer sees success with your quality product, it seems a better idea to highlight them in your case. Yet, sometimes it can make a huge mistake. 

If you ask a customer to be highlighted in your case study solution too early, you may fail to get access to the actual statistics you require for your case study solution to make a strong influence. This leaves the case study writers to present the outcomes in a consequential way.

• Sticking to a conventional formula

Most of the case studies are written as per this formula: the client, the difficulties, the ultimate solution, and the outcomes. This is an impressive formula but you may face several problems when your organization is stuck with one formula only. 

Do remember one thing that you have distinct customers and you cannot fit all of them with only one formula. 

To avoid this, you have to think out of the box and come up with an innovative idea. 

So, you have to make sure that your business does not follow any of these case study mistakes.