Digital Marketing: In an era dominated by smartphones, social media, and online shopping, digital marketing has emerged as a dominant force. This category encompasses a wide range of tactics, including search engine optimization (SEO),
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pay-per-click advertising (PPC), content marketing, email marketing, social media marketing, and more. Digital marketing offers unparalleled targeting capabilities, allowing businesses to reach specific demographics with precision and track the performance of their campaigns in real time.
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