Getting the expected engagement rate on Instagram is quite tricky that social media marketers strive to achieve. Instagram is gaining popularity at an incredible rate, and people are particularly attracted to content that established companies publish.Numerous small companies credit Instagram for their success. They've identified individuals who would like, share and comment on their posts, which helps them attract new consumers who might not have discovered them otherwise. Let us now see how to leverage Instagram for business.

Make use of all Instagram features

Instagram's algorithm favors accounts that make use of all available features. Instagram wishes to foster a greater variety and interest in the content. Create an Instagram account for your businessTo begin, when your brand does not have a "business" account, you may wish to create one. These accounts provide you with more statistics, a more professional appearance, and access to advertisements. Perhaps more excitingly, you can now put links in your posts and a "contact" button in your profile. Therefore, if your objective is to drive visitors from Instagram straightaway to your website or product pages, this is a significant victory. However, not everyone benefits from company profiles. 

Post content in various formats

Instagram began as a basic platform for sharing photographs but has grown significantly since then. You now have the option of adding videos, stories, carousel posts, advertisements, and highlights. It no longer makes sense to crank the same content daily. Your posts will get repetitive. One key statistic that may persuade you: video posts get far more engagement than picture or carousel posts: And, while you cannot crank out solely video posts, it is beneficial to incorporate video into your Instagram content regularly to keep it fresh.

Analyze Instagram analytics

If you do decide to upgrade to a business account, you'll have access to a slew of data that can help you optimize your Instagram performance. These include information about followers such as location, gender, and key data about which posts perform best. If you're serious about your Instagram marketing, this type of information may be invaluable.

Use polls, story highlights, and videos

The more you use these various elements and change the kind of content you share, the higher your engagement will be. Besides posting content, you could buy automatic Instagram likes for social proof to gain the authentic trust of followers, thus reaching higher levels of engagement.

Become familiar with the various video formats

Undoubtedly, video yield a lower level of engagement than other forms of posts. Include videos in your feed because they are permanent and will not be deleted. As a result, you'll like to spend a bit extra time perfecting them. The great news is that these videos are searchable, you can use hashtags to aid people in finding them. Thus, it is worthwhile to make some high-value, original videos similar to these, but not as frequently as generating stories. Tutorials, product announcements, event launches are content that is perfect for sharing on videos. As noted previously, Stories expire after 24 hours. Therefore, you should avoid posting video Stories with the expectation that they will remain.However, the advantage of posting stories is that you need not be more professional. Instead, you can feel more authentic and grounded, and you won't have to worry about regretting you presented them.

Final Words

Social media marketing is not as straightforward as one might think. Developing something that attracts traffic to your business needs constant effort and a little bit of luck.Meanwhile, you've never had so many possibilities to reach potential consumers from your workstation - wherever in the globe. Instagram is perhaps the most popular social media platform globally, brimming with brand success stories and influencers amassing an enormous following. Now is the time to join and start exploring.