WhatsApp has brought many features to the market from the time it was launched. As businesses are eager to utilize WhatsApp platform into their marketing strategies, WhatsApp chat link offers one of the best ways for businesses to connect with their audience and this can be a powerful tool in WhatsApp Commerce.   

WhatsApp link provides the easiest and most convenient way for businesses to get in touch with their customers. It allows them to find and acquire customer-initiated conversations especially when it gets challenging to add phone numbers to the contact list.  

With WhatsApp chat links, you can send messages to even unsaved contacts. You just need an active WhatsApp account and valid phone number to create this ‘click-to-chat’ link. This also gives a hassle-free experience to the customers to have a chat with your team.   

In this article, we will explore several points including what is WhatsApp link, how to create WhatsApp link, how to use it on your website and social media profiles, why to use it, how to create pre-filled message, examples of the best results, and how to use the maximum out of WhatsApp links for your business.  

What is WhatsApp chat link?  

WhatsApp chat link is simply an URL address that opens a chat on WhatsApp. This enables you to start a conversation without saving the phone number to your mobile. Businesses and users can make use of these links on mobile phones and websites. You can share them on different platforms as well as embed them in images to share further.  

Businesses can use WhatsApp chat links to connect with their customers, which can help enhance customer support and overall growth of an organization.  

There can be a different purpose of using these links and hence you can go for the specific type of link depending on your purpose. There are mainly three types of WhatsApp links which we will discuss below shortly.   

Using this simple tool, you can start a chat from your Facebook, Instagram, Twitter, YouTube or Gmail profile on WhatsApp. You will just have to use QR codes for the same.  

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How can you leverage WhatsApp links in different ways?  

WhatsApp link serves different purposes to improve communication and engagement. Here are the ways in which you can do it;  

• To chat with specific contact directly: To start a chat conversation with a specific contact directly, WhatsApp chat link works best. You can achieve one-on-one communication and more personalized interactions with this feature. It allows you to easily and conveniently connect and interact with the desired contact, be it a personal or professional. This offers an efficient way to start a conversation and promote communication channels. 
• To chat with groups: With this feature, group admins can create invitation links to share with anyone who wishes to join the group. Users can easily join a WhatsApp group for business communication or event coordination. 
• To chat with customers: WhatsApp links also help businesses connect directly with their customers via WhatsApp profiles. These links are useful for businesses to streamline customer support and engagement. This is very useful for companies receiving a high volume of customer inquiries. It is also helpful to communicate important updates to their customers on time. 

To improve overall customer experience and build stronger relationships with customers, businesses can effectively leverage this tool. It provides convenient and efficient means of communication for brands. 

So, depending on your communication needs, you can leverage the WhatsApp links platform efficiently.  

Which are the types of WhatsApp links?   

There are three types of WhatsApp links, and all these WhatsApp link types work with different use cases and formats. You can create these links by using WhatsApp link generator services (check details for the same below). Alternatively, you can follow the instructions mentioned below and create them yourself.  

➤ Direct link  

In this first type of chat link, your click-to-chat link is composed of mainly two parts. The first part is the standard link, and the second part is your phone number.  

So, if your standard link is https://wa.me/, your phone number is 614 777 6547, and the country code is +1 then your WhatsApp link will be https://wa.me/1614 777 6547.  

While creating such a link, you should not include any special characters like brackets and dashes in the phone number. This will make your link creation efforts useless.  

➤ Direct link with pre-filled messages  

When you click on a direct WhatsApp link, a template message appears in the text field automatically. The format of which looks like; https://wa.me/?text=pre-filled message  

If the welcome message is “Hello, I am interested to know about your WhatsApp commerce service.”  

Then, your link will be; https://wa.me/75274322642?text=Hello,+I+am+interested+to+know+about+your +WhatsApp+commerce+service.  

➤ A pre-filled link  

A pre-filled link works better for sending broadcast messages. Once you open the link, select the contacts to whom you want to send the message. The format for this link will be; https://wa.me/?text=  

If your message is “Thanks for sign up!”, then your link will be https://wa.me/?text=Thanks+for+sign+up!   

The link takes you to the list of contacts from where you can select multiple people and send them a unique message.  

How to create WhatsApp links?   

There are two ways in which you can create WhatsApp chat links. One is by using WhatsApp business account to create links on your own. Another is by using tools such as WhatsApp Chat link generator.   

➤ Create WhatsApp chat link for your WhatsApp Business account  

If you are already using a WhatsApp Business account, you can create a WhatsApp link from there. This link directs customers to your business profile. Below are the steps for the same:   

• First, go to your WhatsApp Business account on your mobile phone. 
• Click on the three dots in the top right corner. 
• Now, select settings from the dropdown menu. 
• After that, click on Business Tools. 
• Now, you should choose Short Link. 
• By checking the prompts, just create your WhatsApp Business link. 
• Now, you should test this link to make sure it works properly and then you are ready to share it. 

➤ Create WhatsApp link by using WhatsApp link generator  

WhatsApp Chat link generator is a great tool that easily creates active links for WhatsApp conversation. These links work for global users. So, anyone around the world can chat with you on their phone or computer. Moreover, businesses can use this tool to increase their customer base. Check out the following steps to know how to use WhatsApp Chat link generator:  

• You can visit the ‘WhatsApp Chat Link Generator’ page of any renowned service provider. 
• Then, add your phone number and country code in the specific fields given there. 
• Now, you can select pre-written text or alternatively you can go with your own custom message. 
• Tap on ‘Generate Link’ and you get your link. 
• So, just copy that WhatsApp chat link and then share it wherever you need to. 

This WhatsApp link generator has very simple functionality for personal or small business use. Undoubtedly, it is time saving as you don’t have to manually write complex links. You can also customize your link with funny tips to make them look unique.   

Share WhatsApp chat links on social media, like Instagram, YouTube, Facebook and Twitter or your email signature. Now, your customers can easily contact you. Also, you can use it to increase online customer engagement.   

To make your chat links unique and to promote your brand, you can customize your WhatsApp Chat link. Customized links are always better than a long and complicated WhatsApp number.    

Benefits of using WhatsApp Link  

• Increases visibility and engagement: WhatsApp chat link provides the best advantage when it comes to increasing visibility and engagement on WhatsApp. It allows customers to engage with you in a very simple and easy way. And you don’t need to fill out any lead form or write any email for the same. 
• Improves sales and builds brand loyalty: WhatsApp link makes it easy for the audience to send the first message within a single click. It not only enhances your lead creation and sales but also builds a loyal recurring customer base. 
• Saves time with predefined messages: Brands can include predefined messages in those links depending on the pattern of questions by the customers. Sometimes, customers have indefinite inquiries that may require more clarity. For this, several subsequent follow-up actions need to be implemented, which is quite time-consuming. So, with the help of a pre-filled text, customers can structure their message with convenience which reduces unnecessary workload for them. 
• Promotion with different forms: WhatsApp links can be used in various forms such as hyperlink or QR code. Also, you can use them as an image or even a GIF. Moreover, you can embed the URL in several forms such as websites, banner ads, logos or emails. This could provide you with the best option as a CTA button. 

How WhatsApp link can be used for marketing?   

There are several ways to use WhatsApp links for engagement and marketing purposes. To harness the potential of WhatsApp links, you can use it in the following ways.   

• Social media integration: By embedding WhatsApp links in social media profiles and posts, you can achieve direct communication with your audience. So, such integrations bring up improved customer interaction and support. 
• QR codes: You can generate QR codes and then link those with WhatsApp. This makes it simple for customers to scan the code to initiate direct conversations effortlessly. This is one of the user-friendly approaches which improves accessibility. 
• Email signatures: WhatsApp links, when included in email signatures, give an additional connection channel to the recipients. This simple and easy integration contributes to instant and efficient communication. 
• Product pages: Moreover, businesses can integrate WhatsApp links on product pages from where potential customers can perform their inquiries about products or services. It gives them simple and effortless options to streamline the purchasing process. 
• Website CTAs and banners: Again, WhatsApp chat links can also be used as call-to-action buttons or banners on your website. This one-click functionality lets visitors initiate chats which leads to improved user experience and thereby boost engagement. 
• Event promotion: Another way to use WhatsApp links is by using them for event promotions. For this, you should include links to invitations or marketing materials which offer direct communication. It ultimately enhances the engagement and participation of the users. 
• Receipts and invoices: When you include links on receipts and invoices, clients can contact support representatives quickly. This helps improve brand reputation and indicates that you take care of your customer needs. 
• Customer Support: Coming to the last point, you can utilize WhatsApp links in your customer support channels. This allows you to give convenient assistance and guidance to the users right through an accessible and familiar platform. 

To improve communication, simplify user interactions, and boost overall engagement, businesses can strategically embed WhatsApp links in the above digital touchpoints.  

➤ WhatsApp chat links take marketing campaigns to the new height:  

WhatsApp Chat link can help skyrocket your marketing efforts and thereby boost sales. When you include it in your marketing campaigns, it improves engagement with intended customers and brings more traffic to your business.   

These links offer an exceptional personalized customer service that helps with customer loyalty. You should use these links in a creative way to get the maximum benefits out of it. Offer exclusive discounts to the users who click the WhatsApp chat link. You can also use it in social media management tool and encourage your followers to share the same.    

Winding Up:  

In this digitally connected marketing landscape, businesses are always trying to be reachable on-demand. From small businesses to large organizations, WhatsApp is very helpful in streamlining operations. No doubt, it presents users with a distinctive experience.   

Being the world’s most popular messaging platform, WebMaxy WhatsApp helps maximize your marketing potential. Hence, you can utilize the potential of the WhatsApp Chat Link to build customer trust, retain customers and boost conversions.   

So, unleash the power of the WhatsApp chat link generator to transform your business!  

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FAQs  

How to create WhatsApp link? 

You can create a WhatsApp chat link by using a WhatsApp chat link generator tool. You should fill in your phone number, pre-filled message, and other required parameters to generate a unique and personalized WhatsApp chat link. 

How to share WhatsApp group link? 

To share WhatsApp group link, open the group chat option, click on the group name, and then select the ‘Invite via link’ option. This will create a unique link that you can share with others. This simplifies the process of adding members to the WhatsApp group. 

How to link WhatsApp to another phone? 

In 2021, WhatsApp added support for linked devices which allows you to use the app across multiple devices. But this allowed one phone to connect to a single WhatsApp account.  
However, in the April 2023 update, Companion mode was launched. By using this mode, you can link up to four additional devices including your phone to the WhatsApp account. 

How do I shorten a link for WhatsApp? 

You can create a short URL for WhatsApp by using the WhatsApp Business app. For this, go to Settings Business Tools Short Link.   
You can also use a free WhatsApp Link Generator. Here, you can copy the hyperlink shown on the landing page or add a custom message by using the format https://wa.me/message/your unique code.