Among modern platforms for promoting your own brand, YouTube takes the leading position today. Many analysts predict in the near future only an even greater growth in the popularity of the service, while the interest of users in other social networks (including Instagram, Facebook, etc.) is gradually declining. For this reason, there are more and more video bloggers every day. This means that the bar by which published material is evaluated is getting higher and higher. In this competitive environment, it is sometimes almost impossible for a newcomer channel to survive.

In order to promote your account and channel in any social network, you can use https://lowcostsmm.com/. On it you can get followers, likes, real views and even comments. For YouTube channel the service will be an indispensable tool for promotion.

Lack of resources can be another significant problem, because the promotion of the channel requires a lot of time and money. If video material is not published regularly, interest in the video blogger will eventually cool down, and subscribers will “switch” to other, more active users. The service has hundreds of thousands of channels that were abandoned by people at the initial stage. And all because many of them did not develop a promotion strategy, without which it is really difficult to break through to the ranks of popular video content providers.

Of course, everything is decided by knowledge in the field of Internet marketing, and if you are aware of at least the basic subtleties of promoting your own project on the network, it's already a big step towards the promotion of YouTube channel! For those who are still frightened by such terminology and seems to be a “dark forest”, and the question “how to attract subscribers to YouTube” remains open, we have prepared this article, which will try to put everything in its place.

Where to start promotion?

The main thing - you do not need to hurry anywhere. In 2-3 days, your channel will not become a profitable “millionaire”, even if you invest a lot of money in it. All the currently popular channels also once started from scratch, to rise to the “Olympus” of video hosting many people took more than one year.

First you will need to optimize your channel and video content, adjust them for search engines, so that your future subscribers can easily find you by keywords. Only when this step is passed, you can start advertising activities.

Channel Optimization

Let's start with the design of the YouTube channel:

• Adding an icon. This should be your corporate logo, by which users will be able to find the channel. The icon will be visible on both YouTube and Google, so choose an image that looks good in either format.
• Set the background. It is also the “header” of the channel. The image should be associated with the theme of the channel, some also publish brief information about it. Make sure that the background corresponds to the set frames (the size is 2560x1440).
• Add a description. Try not to “stretch your mind” - the channel description should be short, catchy and up to 1000 characters maximum. Despite the fact that usually few people are interested in the description of the channel (the topic is clear from the video content), it must be present. In it you can specify brief information about yourself, the concept of published content, the frequency of video release, etc.

Adding links. You can add up to 5 links to your social networks, which will be displayed in the right corner of the channel header. By doing so, you will increase user engagement - those interested in your content will surely want to learn more about you, and social networks will help them do it.

Specify interesting channels. Usually these are additional channels of the owner, as well as “affiliates”.

The first steps are behind us, which means it's time to start working out the structure. Carefully consider what content you will offer your audience. It can even be categorized into certain groups (e.g., flyhacks, case studies, useful information, etc.). Under each video should be the appropriate hashtag (prescribed when uploading content), when the channel will be more than 10 videos can create sections and playlists, which they will be sorted into. Now you can move on to optimizing the videos themselves.

Video optimization

If a video is properly designed, it ranks higher in the search of both YouTube and search engines, and therefore - more visible to the audience. To ensure high positions of video content, you need to take into account a few basic recommendations.

• Use “flashy” headlines. Often a catchy headline is of paramount importance, and it is it that motivates the potential viewer to click on the link. The main thing to try not to slip into the so-called “clickbait” - when the title of the video at times embellished, in contrast to the content of the video, and sometimes does not correspond to it at all.
• Make a description. A properly written description is another important step on the way to trusting your audience. It should briefly but informatively describe the essence of the video (what is its main topic, what the viewer will learn about, etc.). Also in the description you can include links to useful resources, time codes for the main moments of the video (especially important if the duration of the video exceeds 30 minutes), hashtags. To make your content rank higher in search queries, add keywords to the title and description.
• Invite viewers to subscribe. Corny? Perhaps, but it always works! Users willingly respond to a video blogger's offer to like or subscribe. The main thing is not to abuse it - a mention at the end of the video will be quite enough.
• Use links. When mentioning any videos from your channel, insert direct links to go to them.

Primary optimization is done - if you have followed all our tips, you are now the owner of a well-designed channel and video content corresponding to it. It's time to start attracting viewers!

Advertising

You should start advertising not at the start of the project, but when the channel has at least 3-4 videos. By this time you should already have a schedule of content release, created a thematic plan for the formation of a structured video blog. Promotion of the channel can be carried out by both free and paid methods.

Free ways of promotion

Relevant at the first stages of promotion of the video channel. These methods allow you to attract the first hundred or even a thousand subscribers:

• publishing content on your website;
• sending video clips to subscribers of your site;
• posting video content in social networks, thematic publishers, communities;
• writing comments under YouTube videos with topics that resonate with yours;
• cooperating with other aspiring bloggers - mentioning the channel in videos, publishing a link in the description, recording joint videos, etc.

Paid promotion methods

First of all, this is built-in advertising on YouTube. It comes in 3 types:

• a clip that is inserted in any time slot of the video; you can skip it after 5 seconds;
• ads that appear next to the video, when searching on YouTube, as well as on the main page;
• short splash ads of 4 to 7 seconds, which are inserted before the video; you can't skip them).

Another effective way is to order targeted ads. When you run ads in Google AdWords, your channel will be displayed when you query the search engine. It is important that targeting was competently set up and your ads are shown only for CA. Then your money will not go to waste - a higher CTR (clickability rate) contributes to lower cost of transitions.

Promoting your channel in social networks

The biggest influx of subscribers usually comes from social networks. Channel promotion in Vkontakte groups is the most winning option. The so-called “seeding” involves placing links and mentions in thematic publicks, in which you can reach your target audience. The correct selection of such groups - the task is not easy, and if you want to ensure a large influx of real viewers, not “fakes”, it is worth turning to professionals. Entrust this work to Digital Info specialists - we will select the right sites, be sure to check them for naturalness and the absence of tweaks, as well as agree on the placement of advertising with the administration.

We will also organize the launch of targeted advertising in social networks. Its advantage will be that it is “sharpened” under the CA (by gender, age, hobbies, etc.), which will allow you to quickly reach potential viewers of your video content.

Promotion with the help of YouTube bloggers

There are likely to be more than one video channel on YouTube whose topics overlap with yours. And this is a great way to utilize their audience to promote your own content. There can be several ways of advertising. First of all, you can order a mention of yourself from the owner of a promoted channel - either as a small ad in the middle or at the end of the video, or as a full-fledged video advertisement at the beginning.

You can find a suitable author using keywords in YouTube, but if you find this task very difficult, our experts can help you. Digital Info has a large base of bloggers who specialize in different topics and with whom you can conclude a profitable cooperation.

To summarize

When looking for a way to attract subscribers to the YouTube channel, everyone comes to the conclusion that the best result shows a comprehensive approach. Otherwise, the promotion will be ineffective, such a channel has a great chance to remain in the shadow of the “mastodons” of video hosting, even if the quality of the videos will be at a decent level. That's why the help of professionals in this case is so important, because you can save both your time and your money.